Marketing plans are of great importance for any company that wants to grow systematically and be and remain competitive. Planning is important because it is easier for a company to deal with external and internal changes when it has a plan. By planning, some upcoming changes can be completely avoided or turned to your advantage. The marketing plan brings stability, growth and development to the company. The topic of this paper is a marketing plan on the example of the company Pasta Fantasy. The first part of the paper will discuss marketing management and theoretical processing of the marketing plan, and the second part of the paper will develop a marketing plan on the example of the restaurant Pasta Fantasy. The goals of a Pasta Fantasy business entity can be broken down into short-term and long-term goals. Shortterm goals will be achieved in the first three months, while long-term goals are planned to be achieved in a year. The main goal of the company is to be a recognized restaurant that has satisfied and loyal guests. This will be implemented through marketing strategies and tactics by business owners and employees. All strategies and tactics are set based on the conducted primary and secondary market research. Pasta Fantasy's mission is: "With your trust and curiosity through our knowledge and experience, we will provide you with unforgettable delicacies to convince you of our quality and availability within your immediate and wider community."