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master's thesis
UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA
Diplomski rad
2021. urn:nbn:hr:145:832871
Lozančić, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek

Cite this document

Lozančić, T. (2021). UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:832871

Lozančić, Tena. "UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:832871

Lozančić, Tena. "UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:832871

Lozančić, T. (2021). 'UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 13 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:832871

Lozančić T. UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2021 [cited 2023 September 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:832871

T. Lozančić, "UTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:832871

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Metadata
TitleUTJECAJ FIZIČKOG OKRUŽJA PRODAVAONICE NA PONAŠANJE POTROŠAČA : Diplomski rad
Title (english)THE IMPACT OF THE PHYSICAL ENVIRONMENT OF THE STORE ON CONSUMER BEHAVIOUR : Graduate paper
AuthorTena Lozančić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Osijek
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema, a ujedno i glavni cilj ovog rada, jest analizirati kakav utjecaj ima fizičko okruženje prodavaonice na potrošače. Prije analiziranja čimbenika fizičkog okruženja, rad analizira važnost proučavanja ponašanja potrošača. Ponašanje potrošača predstavlja složen proces koji je poduzeću važan zbog organizacije prodavaonice, izrade strategije prodaje i organizacije marketinških aktivnosti. Fizičko okruženje podrazumijeva organizaciju uređenja prodavaonice, u smislu rasporeda proizvoda i polica, dominantne boje, pozadinska glazba, mirisi u prodavaonici, uslužnost zaposlenika i slično. Rad u teorijskom dijelu rada iznosi tvrdnje i određena pravila o načinu organizacije čimbenika fizičkog okruženja, koja će biti istražena provode li se u prodavaonicama Konzum plus d.o.o. Praktični primjer rada predstavlja poduzeće Konzum plus d.o.o. koje je jedno od vodećih poduzeća u Hrvatskoj po broju prodavaonica. Rad će istražiti u kojoj se mjeri Konzum pridržava navedenih pravila organizacije čimbenika u fizičkom okruženju prodavaonice. Osim analize spomenutog poduzeća, praktični dio rada provodi istraživanje u obliku anonimne ankete. Cilj istraživanja je proučavanje ponašanja određene skupine potrošača te utvrditi koji čimbenici fizičkog okruženja utječu na njihovo ponašanje i donošenja odluka o kupovini.
Abstract (english)
The topic, and also the main goal of this paper, is to analyze the impact of the physical environment of the store on consumers. Before analyzing the factors of the physical environment, the paper analyzes the importance of studying consumer behavior. Consumer behavior is a complex process which is important to the company because of the organization of the store, the development of sales strategy and the organization of marketing activities. The physical environment implies the organization of the arrangement of the store, in terms of product layout and shelves, dominant colors, background music, smells in the store, courtesy of employees and the like. The paper in the theoretical part of the paper presents claims and certain rules on the organization of physical environment factors, which will be researched whether they are implemented in the stores Konzum plus d.o.o. A practical example of the paper is the company Konzum plus d.o.o. which is one of the leading companies in Croatia in terms of the number of stores. The paper will research the extent to which Konzum adheres to the stated rules of organization of factors in the physical environment of the store. In addition to the analysis of the mentioned company, the practical part of the paper conducts research in the form of an anonymous survey. The aim of the research is to study the behavior of a certain group of consumers and to determine which factors of the physical environment influence their behavior and purchasing decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:832871
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-10 11:53:25