The subject of the final work are trends in the development of new products. A new product is a product that appears on the market for the first time. The product can be new in the world, new to the company and new to consumers. Before launching a new product on the market, the product must go through several stages of development. Market research is essential for a new product to be successful in the market. Businesses and firms follow trends to survive in the marketplace. Every company that regularly invests in the development of new products, operates in accordance with trends. Although every company has its own reasons for introducing new products, the goal of the company is the same, and that is the success of the new product in the market. The paper explains how the competition reacts to the introduction of new products and the extent to which the company gains a competitive advantage when introducing new products to the market. Consumers influence the success of a product because they decide whether to buy a new product or not. Before deciding to purchase a new product, the product must go through a process of acceptance by the potential buyer. In the practical part of the paper, the process of product development and introduction to the market is explained on the example of the Bačak family farm. Also through the example of a new product, Jimmy chocolate, the process of accepting a new product is explained. A welldesigned strategy of promotional activities is responsible for the successful process of accepting a new product. The examples explain the trends of new product development during the Coronavirus pandemic and how companies coped with this unforeseen situation. At the very end of the practical part, the trends that are present in the development of new products today are listed.