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undergraduate thesis
ISTRAŽIVANJE POLITIČKOG TRŽIŠTA
Završni rad
2021. urn:nbn:hr:145:842886
Lushaj, Leonard
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Lushaj, L. (2021). ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:842886

Lushaj, Leonard. "ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:842886

Lushaj, Leonard. "ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:842886

Lushaj, L. (2021). 'ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:842886

Lushaj L. ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 February 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:842886

L. Lushaj, "ISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:842886

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Metadata
TitleISTRAŽIVANJE POLITIČKOG TRŽIŠTA : Završni rad
Title (english)POLITICAL MARKET RESEARCH : Final paper
AuthorLeonard Lushaj
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Politički marketing ima značajnu ulogu za političke stranke i političke kandidate te obuhvaća niz alata i tehnika koje služe za bolje poznavanje političkog tržišta, efikasnije i kvalitetnije komunikacije te stvaranju boljeg imidža. Istraživanje tržišta predstavlja početnu točku političkog marketinga jer su informacije i podaci dobiveni analiziranjem tržišta esencijalni za donošenje daljnjih političkih odluka. Masovni mediji kao odrednica političkog marketinga imaju važnu ulogu u prenošenju... More informacija i povezivanju birača i političkih subjekata. Postoje i alternativne vrste masovnih medija koje obuhvaćaju web sadržaje što omogućuje sverastuću političku participaciju birača u politici te promjenu u načinu komunikacije. Političko istraživanje tržišta se izvršava pomoću kvalitativnih i kvantitativnih metoda koje se međusobno upotpunjuju u svojim prednostima i nedostatcima. Političko istraživanje tržišta u Republici Hrvatskoj je uvjetovano i određeno karakteristikama političkog i gospodarskog uređenja same države. Društvene mreže su utjecale na povećanje političke participacije mladih u Republici Hrvatskoj što ukazuje na moć i utjecaj društvenih medija kao izvora političkog sadržaja. Cilj ovog rada je opisati važnost prikupljanja i analiziranja informacija i podataka političkim istraživanjem tržišta. Cilj istraživanja je utvrditi karakteristike političkog istraživanja tržišta u Republici Hrvatskoj. Less
Abstract (english)
Political marketing has a significant role for political parties and political candidates and includes a number of tools and techniques that serve to understand the political market, more efficient and quality communication, creating a better image and more. Market research is the starting point of political marketing because the information and data obtained by analyzing the market are essential for further political decisions. The mass media, as a determinant of political marketing, has... More an important role in transmitting information and connecting voters and political entities. There are also alternative types of mass media that include web content, which enables the growing political participation of voters in politics and a change in the way of communication. Market policy research is performed using qualitative and quantitative methods that complement each other in their advantages and disadvantages. Political market research in the Republic of Croatia is conditioned and determined by the characteristics of the political and economic organization of the state itself. Social networks have influenced the increase of political participation of young people in the Republic of Croatia, which indicates the power and influence of social media as a source of political content. The aim of this paper is to describe the importance of collecting and analyzing information and data through political market research. The goal of this research is to determine the characteristics of political market research in the Republic of Croatia. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:842886
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-26 14:15:33
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