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undergraduate thesis
Prikriveno oglašavanje
2016. urn:nbn:hr:145:254060
Vrhovac, Ante
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vrhovac, A. (2016). Prikriveno oglašavanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:254060

Vrhovac, Ante. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:254060

Vrhovac, Ante. "Prikriveno oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:254060

Vrhovac, A. (2016). 'Prikriveno oglašavanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:254060

Vrhovac A. Prikriveno oglašavanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:254060

A. Vrhovac, "Prikriveno oglašavanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:254060

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Metadata
TitlePrikriveno oglašavanje
AuthorAnte Vrhovac
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prikriveno oglašavanje je glavna istraživačka tema, a najvažniji ciljevi ove teme su, kao prvo, upoznavanje sa samim pojmom prikrivenog oglašavanja i razlikama istog od ostalih oblika oglašavanja. Radom se nastoji utvrditi koliko se ono prakticira u domaćim medijima te da li postoje kontrola i mjere koje sankcioniraju takve slučajeve. Ako se uzme u obzir činjenica da je utjecaj medija na svakodnevni život zaista velik, onda treba otvoreno ustvrditi da je isto tako snažan i utjecaj oglašavanja, a samim time i prikrivenog oglašavanja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:145:254060
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-25 14:52:07