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undergraduate thesis
ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D.
Završni rad
2021. urn:nbn:hr:145:068670
Marjanović, Helena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Marjanović, H. (2021). ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:068670

Marjanović, Helena. "ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:068670

Marjanović, Helena. "ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:068670

Marjanović, H. (2021). 'ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:068670

Marjanović H. ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:068670

H. Marjanović, "ŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:068670

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Metadata
TitleŽIVOTNI CIKLUS PROIZVODA- ANALIZA SLUČAJA NA PRIMJERU KRAŠ D.D. : Završni rad
Title (english)PRODUCT LIFE CYCLE- CASE ANALYSIS OF KRAŠ D.D. : Final paper
AuthorHelena Marjanović
MentorMarina Stanić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnome radu definira se proizvod kao i njegov životni ciklus u pojedinim fazama. Proizvod je jedan od četiri elemenata marketinškog miksa uz cijenu, promociju i distribuciju. Proizvod je skup atributa, onih opipljivih ili neopipljivih, koji zadovoljavaju potrebu potrošača. Novi proizvod ima određene karakteristike koje do sada nisu viđene na tržištu i po tome ga potrošači doživljavaju novim. Proizvod se klasificira u tri skupine; potrošni proizvod, trajni proizvod i usluga.. Životni ciklus proizvoda prikazuje proces „starenja“ proizvoda kroz pojedine faze. Svaki proizvod prolazi kroz svoj životni ciklus. Životni ciklus sastoji se od više faza, a to su: faza razvoja proizvoda, faza uvođenja proizvoda, faza rasta proizvoda, faza zrelosti proizvoda te faza opadanja ili odumiranja proizvoda. Više autora ima različite podjele faza životnog ciklusa. Također su navedene koncepcije na kojima se zasniva životni ciklus proizvoda kao i važni čimbenici. Koncept životnog ciklusa zasniva se na tri bitna elementa. Dužina i krivulja životnog ciklusa proizvoda kao i razine proizvoda su važni čimbenici. Drugi dio rada opisuje životni ciklus proizvoda poduzeća Kraš. Analiza slučaja na primjeru Kraš d.d. provedena je kroz dva poglavlja. Prvo poglavlje opisuje nastanak i razvoj Kraša dok drugo poglavlje analizira proizvode poduzeća Kraš d.d. koji pripadaju pojedinoj fazi životnog ciklusa.
Abstract (english)
The final paper defines the product as well as its life cycle in individual phases. The product is one of the four elements of the marketing mix with price, promotion and distribution. A product is a set of attributes, those tangible or intangible, that meet the needs of consumers. The new product has certain characteristics that have not been seen on the market so far, and that is why consumers perceive it as new. The product is classified into three groups; consumable product, durable product and service. The product life cycle shows the process of "aging" of the product through individual stages. Every product goes through its own life cycle. The life cycle consists of several phases, namely: the phase of product development, the phase of product introduction, the phase of product growth, the phase of product maturity and the phase of product decline or extinction. Several authors have different divisions of the life cycle phase. Concepts on which the product life cycle is based are also listed as well as important factors. The life cycle concept is based on three essential elements. The length and curve of the product life cycle as well as product levels are important factors. The second part of the paper describes the product life cycle of the Kraš company. Case analysis on the example of Kraš d.d. was conducted through two subheadings. The first chapter describes the origin and development of Kraš while the second chapter analyzes the products of Kraš d.d. belonging to a particular phase of the life cycle.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:068670
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-13 10:03:32