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undergraduate thesis
LOKACIJE MALOPRODAJE
Završni rad
2021. urn:nbn:hr:145:280401
Žgela, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Žgela, B. (2021). LOKACIJE MALOPRODAJE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:280401

Žgela, Barbara. "LOKACIJE MALOPRODAJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:280401

Žgela, Barbara. "LOKACIJE MALOPRODAJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:280401

Žgela, B. (2021). 'LOKACIJE MALOPRODAJE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:280401

Žgela B. LOKACIJE MALOPRODAJE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:280401

B. Žgela, "LOKACIJE MALOPRODAJE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:280401

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Metadata
TitleLOKACIJE MALOPRODAJE : Završni rad
Title (english)RETAIL LOCATION : Final paper
AuthorBarbara Žgela
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Što se tiče posla, trgovci imaju jedan sveukupni cilj: prodati robu. Zato se usredotočuju na prodajni prostor, odgovarajuću lokaciju za kupce i ukupnu sliku koja privlači kupce. Za mnoge maloprodajne operacije od sekundarnog interesa su zahtjevi za uredskim prostorom i skladištem, jer je većina zaliha na prodajnom podu. Prostor maloprodajne radnje obično se dijeli na izložbeni dio, ured i skladište. Iako su skladišni i uredski prostori važni dijelovi bilo koje maloprodajne radnje - za rješavanje pošiljaka i prijema i srodnih poslova, za papirologiju i za pohranu dodatnog inventara. Maloprodajna lokacija dolazi u raznim oblicima i veličinama i može se nalaziti u samostojećim zgradama, zatvorenim centrima, trgovačkim centrima s trakama, trgovačkim četvrtima u centru grada ili objektima za mješovitu upotrebu. Također se može pronaći maloprodajni prostor u zračnim lukama i drugim prijevoznim objektima, hotelskim predvorjima, sportskim stadionima i privremenim prostorima ili prostorima za posebne događaje.
Abstract (english)
As for business, traders have one overall goal: to sell goods. That’s why they focus on sales space, the right location for customers, and the overall image that attracts customers. For many retail operations, requirements for office space and storage are of secondary interest, as most inventory is on the sales floor. The retail space is usually divided into an exhibition area, an office and a warehouse. Although warehouses and office spaces are important parts of any retail store - for handling shipments and receipts and related jobs, for paperwork and for storing additional inventory. The retail location comes in a variety of shapes and sizes and can be found in detached buildings, indoor malls, strip shopping malls, downtown shopping malls, or mixeduse facilities. Retail space can also be found at airports and other transportation facilities, hotel lobbies, sports stadiums and temporary spaces or special event spaces.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:280401
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-21 11:07:57