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undergraduate thesis
STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI
Završni rad
2021. urn:nbn:hr:145:187807
Prpić, Renato
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Prpić, R. (2021). STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:187807

Prpić, Renato. "STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:187807

Prpić, Renato. "STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:187807

Prpić, R. (2021). 'STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:187807

Prpić R. STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:187807

R. Prpić, "STRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:187807

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Metadata
TitleSTRATEGIJA PLAVOG OCEANA KAO NAČIN STVARANJA KONKURENTSKE PREDNOSTI : Završni rad
Title (english)BLUE OCEAN STRATEGY AS A WAY TO CREATE A COMPETITIVE ADVANTAGE : Final paper
AuthorRenato Prpić
MentorSunčica Oberman Peterka (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Strategija plavog oceana razvija novi pristup strategiji kompanija koji se temelji na ideji napuštanja crvenog oceana, tradicionalne strategije bespoštedne konkurencije te stvaranja plavog oceana kao novog prostora na tržištu, čime se konkurencija čini sporednom. Umjesto dijeljenja postojeće potražnje, strategija plavog oceana usmjerava se prema povećanju potražnje i odvajanju od konkurencije. U ovom završnom radu u središtu razmatranja je upoznavanje sa samom strategijom plavog oceana. Prvi dio rada daje uvid u sam pojam strategije. U drugom dijelu bavi se pomagalima i radnim okvirima koji pomažu pri stvaranju strategije plavog oceana. Samu srž rada čine posljednji dijelovi u kojima se detaljno razrađuju vodeći principi strategije. Odgovor na to što je navedena strategija te kako se ona realizira, saznajemo iz analize primjera danas u svijetu poznatih kompanija.
Abstract (english)
The Blue Ocean Strategy develops a new approach to company strategy based on the idea of abandoning the Red Ocean, the traditional strategy of relentless competition, and the creation of the Blue Ocean as a new market space, making competition seem secondary. Instead of sharing existing demand, the Blue Ocean Strategy is geared toward increasing demand and separating itself from the competition. In this final paper, the focus is on getting to know the Blue Ocean Strategy itself. The first part of the paper provides an insight into the very concept of Strategy. The second part deals with the aids and frameworks that help create a Blue Ocean Strategy. The very core of the work consists of the last parts in which the guiding principles of the Strategy are elaborated in detail. The answer to what the Strategy is and how it is implemented, we learn from the analysis of examples of today's world-famous companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:187807
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-23 15:08:39