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undergraduate thesis
MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE
Završni rad
2021. urn:nbn:hr:145:318104
Bubanj, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Bubanj, P. (2021). MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:318104

Bubanj, Petra. "MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:318104

Bubanj, Petra. "MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:318104

Bubanj, P. (2021). 'MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:318104

Bubanj P. MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:318104

P. Bubanj, "MOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:318104

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Metadata
TitleMOTIVI I IZAZOVI MODERNE MEĐUNARODNE TRGOVINE : Završni rad
Title (english)MOTIVES AND CHALLENGES OF MODERN INTERNATIONAL TRADE : Final paper
AuthorPetra Bubanj
MentorAnita Freimann (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Svrha ovoga završnog rada je prikazati nastanak i povijesni razvoj međunarodne trgovine, analizirati i prikazati izazove koje moderna međunarodna trgovina donosi u globaliziranom svijetu. Njegova je svrha također povezati modernu međunarodnu trgovinu sa značajem digitalne tehnologije u suvremenom poslovanju te prednostima i nedostacima digitalnog poslovanja. Važno je objasniti ulogu digitalnog marketinga u suvremenoj trgovini i povezati ga sa konkretnim primjerima digitalnog poslovanja. U radu se opisuju motivi i izazovi moderne međunarodne trgovine te se definira pojam međunarodne trgovine, povijesna perspektiva međunarodne trgovine, ali i dinamika razvoja međunarodne trgovine. Nadalje, rad definira i ulogu međunarodne trgovine u gospodarskom razvoju svijeta gdje se prikazuje moderna faza i trendovi u razvoju međunarodne trgovine, ali i aspekti koji ju određuju međunarodnu trgovinu. Struktura međunarodne trgovine te strategija ulaska na strana tržišta vrlo su bitne karakteristike ovog oblika trgovinskog poslovanja, stoga će i ovi pojmovi biti razrađeni u radu. Cilj završnog rada je prikazati nastanak i povijesni razvoj međunarodne trgovine i poslovanja kroz povijest. Također, rad se temelji na povezivanju moderne međunarodne trgovine sa digitalizacijom i digitalnim poslovanjem.
Abstract (english)
The purpose of this final paper is to analyze the origin and historical development of international trade, to analyze and present the challenges that modern international trade brings in a globalized world. Its purpose is also to connect modern international trade with the importance of digital technology in modern business and advantages and disadvantages of digital business. It is important to explain the role of digital marketing in modern commerce and relate it to concrete examples of digital business. The paper describes motives and challenges of modern international trade. Also, the paper defines the very concept of international trade and the historical perspective of international trade, but also the dynamics of international trade, the role of international trade in the economic development of the world, which shows the modern phase and trends in the development of international trade, but also aspects that determine international trade. The structure of international trade and strategy of entering foreign markets are very important characteristics of this form of trade business, so these concepts will be elaborated in this paper. The aim of the final paper is to show the origin and historical development of international trade and business through history. Also, the work is based on connecting modern international trade with digitalization and digital business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:318104
Study programmeTitle: professional study accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-07-05 12:48:07