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undergraduate thesis
Analiza marketinškog miksa na primjeru proizvoda Bajadera
Završni rad
2022. urn:nbn:hr:145:432142
Sučić, Adriana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Sučić, A. (2022). Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:432142

Sučić, Adriana. "Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:432142

Sučić, Adriana. "Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:432142

Sučić, A. (2022). 'Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:432142

Sučić A. Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:432142

A. Sučić, "Analiza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:432142

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Metadata
TitleAnaliza marketinškog miksa na primjeru proizvoda Bajadera : Završni rad
Title (english)Marketing mix analysis of Kraš Bajadera : Final paper
AuthorAdriana Sučić
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinški miks je poželjna marketinška strategija pomoću koje se kompleksno i detaljno vrši analiza elemenata marketinškog miksa: proizvoda, cijene, promocije i distribucije. Četiri P klasifikaciju za razvoj učinkovite marketinške strategije prvi je put uveo 1960. profesor marketinga i autor E. Jerome McCarthy. Ovisno o djelatnosti poduzeća i cilju marketinškog plana, marketinški menadžeri mogu imati različite pristupe svakom od elemenata četiri P. Svaki element može se ispitati neovisno, ali u praksi često ovise jedan o drugom. Jedna od najpoznatijih slastica u Europi zbog svog jedinstvenog dizajna i oblika pralina je Kraš Bajadera. Njezina tradicija proizvodnje i prodaje na hrvatskom tržištu rezultat je percepcije ovog proizvoda kao visokokvalitetnog, poželjnog i često konzumiranog od strane hrvatskih, ali i inozemnih kupaca. Cilj završnog rada je prikazati teorijske odrednice marketinškog miksa i provesti istu analitiku na praktičnom primjeru proizvoda Bajadera. Svrha rada jest ukazati na važnost analize marketinškog miksa nekog proizvoda, gdje bi se uvidio status Bajadere i snage njezinih marketinških aktivnosti na tržištu.
Abstract (english)
Marketing mix is a desirable marketing strategy that uses a complex and detailed analysis of the elements of the marketing mix: products, prices, promotions and distribution. The Four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. Depending on the business of the company and the goal of the marketing plan, marketing managers may have different approaches to each of the 4 P. Each element can be examined independently, but in practice they often depend on each other. One ofthe most famous desserts in Europe due to its unique design and shape of pralines is Kras Bajadera. Its claim of production and sales on the Croatian market is the result of the perception of this product as high quality, desirable and often consumed by Croatian and foreign customers. The aim of the final paper is to present the theoretical determinants of the marketing mix and conduct the same analysis on a practical example of Bajadera products. The purpose of this paper is to point out the importance of analyzing the marketing mix of a product, which would see the status of Bajadera and the strength of its marketing activities in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:432142
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-23 14:29:15