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undergraduate thesis
OBLICI VIRALNOG MARKETINGA NA INTERNETU
Završni rad
2022. urn:nbn:hr:145:820545
Cvitanović, Dina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cvitanović, D. (2022). OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:820545

Cvitanović, Dina. "OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:820545

Cvitanović, Dina. "OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:820545

Cvitanović, D. (2022). 'OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:820545

Cvitanović D. OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:820545

D. Cvitanović, "OBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:820545

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Metadata
TitleOBLICI VIRALNOG MARKETINGA NA INTERNETU : Završni rad
Title (english)FORMS OF VIRAL MARKETING ON THE INTERNET : Final paper
AuthorDina Cvitanović
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu je prikazan razvoj tehnologije i utjecaj digitalizacije na marketing te kojim su se strategijama i elementima koristili marketinški stručnjaci prilikom prilagodbe novom vremenu. Istaknuti su elementi i platforme u kojima su marketinški stručnjaci prepoznali potencijal za korištenje prilikom objavljivanja novih kampanja. Nakon obrade i prikaza razvoja digitalnog marketinga, prikazan je marketing od usta do usta, kako on djeluje izvan interneta, ali i putem interneta. Nadalje, dolazimo do pojma viralnog marketinga. Viralni marketing prikazuje se kroz definiranje istoga, prikazani su glavni elementi i strategije za koje marketinški stručnjaci tvrde da su ključ uspjeha ukoliko svoj prozivod žele plasirati viralno. Također, prikazani su prednosti i nedostaci viralnog marketinga. Kako bi se bolje shvatilo ono što je opisano teorijski, postavljeni su i opisani primjeri viralnih marketinških kampanja.
Abstract (english)
The paper presents the impact of technology development and digitalization on marketing, and which strategies and elements were used by marketing experts when adapting to new times. Elements and platforms were highlighted in which marketing experts recognized the potential for use when publishing new campaigns. After processing and showing the development of digital marketing, mouth-to-mouth marketing is shown, how it operates outside the Internet, but also via the Internet. Furthermore, we come to the notion of viral marketing. Viral marketing is presented through the definition of the same, showing the main elements and strategies that marketing experts claim are the key to success if they want to place their product virally. Also, the advantages and disadvantages of viral marketing are shown. To better understand what was described theoretically, examples of viral marketing campaigns were set up and described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:820545
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-14 11:59:13