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undergraduate thesis
EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE
Završni rad
2022. urn:nbn:hr:145:320539
Drnasin, Doria
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Drnasin, D. (2022). EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:320539

Drnasin, Doria. "EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:320539

Drnasin, Doria. "EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:320539

Drnasin, D. (2022). 'EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:320539

Drnasin D. EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:320539

D. Drnasin, "EVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:320539

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Metadata
TitleEVALUACIJA TURISTIČKOG MARKETINGA PROGRAMA OSJEČKO–BARANJSKE ŽUPANIJE : Završni rad
Title (english)EVALUATION OF THE TOURIST MARKETING PROGRAM OF OSIJEK-BARANJA COUNTY : Final paper
AuthorDoria Drnasin
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u turizmu se razlikuje od marketiga u proizvodnim djelatnosti, prvenstveno zbog toga što turizam sadrži i uslužnu djelatnost. Turistički marketing ima važnu ulogu u kreiranju turističke ponude, stoga je odabir prave marketinške strategije ključan element za komunkaciju na turističkom tržištu. Turisti danas na raspolaganju imaju veliki broj destinacija, shodno tome potrebno je oblikovati kvalitetnu ponudu koja će ih privući. Turistička ponuda Osječko-baranjske županije zahvaljujući svojim prirodnim bogastvima, gastronomiji, tradiciji i običajima itekako zauzima važno mjesto u ukupnom turizmu Republike Hrvatske.
Abstract (english)
Marketing in tourism differs from marketing in production activities, primarily because tourism also includes service activities. Tourism marketing plays an important role in creating a tourist offer, therefore choosing the right marketing strategy is a key element for communication in the tourist market. Tourists today have a large number of destinations at their disposal, accordingly, it is necessary to create a quality offer that will attract them. The tourist offer of the Osijek-Baranja County, thanks to its natural resources, gastronomy, traditions and customs, occupies an important place in the overall tourism of the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:320539
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-20 06:16:28