USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT"

Grgić, Zvonimir

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master's thesis

USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT"

Diplomski rad

2022. urn:nbn:hr:145:345885

Grgić, Zvonimir

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

APA 6th Edition

Grgić, Z. (2022). USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:345885

MLA 8th Edition

Grgić, Zvonimir. "USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:345885

Chicago 17th Edition

Harvard

Grgić, Z. (2022). 'USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:345885

Vancouver

Grgić Z. USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:345885

IEEE

Z. Grgić, "USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:345885

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:345885

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Title	USKLAĐIVANJE UPRAVLJANJA PROJEKTIMA I STRATEGIJE PODUZEĆA "BIROPRINT" : Diplomski rad
Title (english)	HARMONIZATION OF PROJECT MANAGEMENT AND STRATEGY OF "BIROPRINT" : Graduate paper
Author	Zvonimir Grgić
Mentor	Aleksandar Erceg (mentor)
Committee member	Jerko Glavaš (predsjednik povjerenstva)
Committee member	Aleksandar Erceg (član povjerenstva)
Committee member	Martina Briš Alić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2022-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	Upravljanje poduzećem zasniva se na upravljanju projektima. Upravljanje projektima predstavlja osnovu strategije kroz koju poduzeće ostvaruje pretpostavke vlastite misije i vizije. Složenost poslovnog odlučivanja odnosno izbor poslovne strategije i načina kroz koji će poduzeće ostvariti svoje poslovne ciljeve je individualan put koji je vrlo često kombinacija različitih strategija. Tematski, rad je podijeljen u dvije cjeline. U teorijskom dijelu rada analizirana je znanstvena i stručna literatura o životnom ciklusu proizvoda, poveznicama projekata i strategije. Primjena teorije u poslovnoj praksi analizirana je na primjeru poduzeća „Biroprint“. Metodom intervjua prikupljeni su podaci, a iz odgovora i neformalne komunikacije identificirani elementi teorijskih modela analizirani u teorijskom dijelu. Definirana je primjena strategije diferencijacije, životnog ciklusa proizvoda, ali i primjene swot analize kao podloge za strateško planiranje i strateško upravljanje na razini poduzeća.
Abstract (english)	Company management is based on project management. Project management represents the basis of the strategy through which a company realizes assumptions of its own mission and vision. The complexity of business decision-making, that is, the choice of business strategy and the way in which a company will achieve its business goals, is an individual path that is often a combination of different strategies. Thematically, the work is divided into two parts. The theoretical part of the paper analyzes the scientific and professional literature on the product life cycle, links between projects and the strategy. The application of the theory in the business practice is analyzed on the example of the company "Biroprint". Data is collected using the interview method. From the answers and informal communication are identified elements of theoretical models analyzed in the theoretical part. The application of the strategy of differentiation, the product life cycle, but also the application of SWOT analysis as a basis for strategic planning and strategic management at the company level are explained.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:345885
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
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Created on	2023-04-25 15:16:49