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undergraduate thesis
FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE
Završni rad
2022. urn:nbn:hr:145:780177
Grnja, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Grnja, A. (2022). FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:780177

Grnja, Ana. "FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:780177

Grnja, Ana. "FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:780177

Grnja, A. (2022). 'FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:780177

Grnja A. FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:780177

A. Grnja, "FENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:780177

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Metadata
TitleFENOMEN INTERNACIONALIZACIJE I GLOBALIZACIJE MALOPRODAJE : Završni rad
Title (english)THE PHENOMEN OF INTERNALIZATION AND GLOBALIZATION OF RETAIL : Final paper
AuthorAna Grnja
MentorDražen Ćućić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Završni rad definira i objašnjava pojmove internacionalizacije i globalizacije maloprodaje. Kao naglasak ovoga rada ističe se porast važnost internacionalizacije i globalizacije maloprodaje. Internacionalizacija maloprodaje općenito predstavlja proširenje poslova na strana tržišta. Internacionalizacija maloprodaje postala je važnija za gospodarski razvoj zbog znatnog porasta maloprodaje unutar vertikalnih marketinških sustava i u ukupnim vrijednosnim lancima. Stoga, najveći fokus završnog rada je na maloprodaji i njezinom razvoju, posebice jer riječ globalno označava nešto veliko i sveobuhvatno, dok s druge strane maloprodaja predstavlja trgovinu na malo. Globalizacija je u svijetu prisutna već dugi niz godina, njezin utjecaj na razvoj vidljiv je u svim segmentima života, a često se govori kako je budućnost svijeta upravo u globalizaciji. Ipak, globalizacija u području maloprodaje dokazano je jedno od „najvidljivijih“ područja djelovanja globalizacije, posebice u Republici Hrvatskoj. Postavlja se pitanje hoće li globalizacija iskorijeniti maloprodaju. Tema završnog rada zaključuje se usporedbom ključnih pojmova i činjenica kako bi se moglo doći do pretpostavke na koji način institucionalizacija i globalizacija utječu na razvoj i napredak maloprodaje.
Abstract (english)
The final paper defines and explains the concepts of globalization and the internalization of retail. The paper starts with the needs and the growing importance of globalization and the internalization of retail. The internalization of retail, in general, represents the expansion of business in foreign markets. The internalization of retail is becoming more important for economic development because of the growing importance of retail within vertical marketing systems and in total value chains. Therefore, the biggest focus of this final paper is placed on retail and its development, especially because the word globally means something big and comprehensive, while on the other hand, retail represents small business owners. Globalization has been known in the world for many years, its impact on development is visible in all aspects of life, and it is often said that the future of the world lies in globalization. However, globalization in retail is the most visible aspect of globalization, especially in Croatia. The question is whether globalization will destroy retail. The subject of the final paper is concluded by understanding of key terms and facts in order to show the assumption of how important is internalization and globalization for the economic development and progress in retail
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:780177
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2023-04-25 15:40:20