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undergraduate thesis
Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga
Završni rad
2022. urn:nbn:hr:145:634664
Lončina, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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Lončina, M. (2022). Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:634664

Lončina, Maja. "Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:634664

Lončina, Maja. "Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:634664

Lončina, M. (2022). 'Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 31 May 2023, https://urn.nsk.hr/urn:nbn:hr:145:634664

Lončina M. Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2022 [cited 2023 May 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:634664

M. Lončina, "Standardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:634664

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Metadata
TitleStandardizirana (Coca-Cola) vs. Diferencirana (Nestle) strategija međunarodnog marketinga : Završni rad
Title (english)Standardized (Coca-Cola) vs. differentiated (Nestle) international marketing strategy : Final paper
AuthorMaja Lončina
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Strategija marketinga označava strateško planiranje koje je usmjereno ka tržištu te je također koncept razvijanja kao i njegovanja povezanosti ciljeva, tehnika, izvora, metoda organizacije i dinamičnih mogućnosti tržišta. Glavna tema ovog završnog rada je istraživanje i uspoređivanje standardizirane i diferencirane strategije međunarodnog marketinga. Istraživanje se provodilo na dva poduzeća, jedno poduzeće u svojem poslovanju koristi standardiziranu strategiju međunarodnog marketinga dok drugo poduzeće koristi diferenciranu strategiju međunarodnog marketinga. Kako bi što bolje razumjeli i razradili glavnu temu rada, dotaknuli smo se općenitog teorijskog dijela međunarodnog marketinga i marketing strategija.
Abstract (english)
The marketing strategy means market-oriented strategic planning and is also the concept of developing as well as fostering the connection between goals, techniques, sources, methods of organization and dynamic market opportunities. The main topic of this final paper is the research and comparison of standardized and differentiated international marketing strategies. The research was conducted on two companies, one company uses a standardized international marketing strategy in its business, while the other company uses a differentiated international marketing strategy. In order to better understand and elaborate the main topic of the paper, we touched on the general theoretical part of international marketing and marketing strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:634664
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-16 07:24:39