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undergraduate thesis
MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE
Završni rad
2022. urn:nbn:hr:145:053761
Dujmenović, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Dujmenović, M. (2022). MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:053761

Dujmenović, Marija. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:053761

Dujmenović, Marija. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:053761

Dujmenović, M. (2022). 'MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:053761

Dujmenović M. MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:145:053761

M. Dujmenović, "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:053761

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Metadata
TitleMARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad
Title (english)MARKETING SPECIFICITIES OF THE SOCIAL NETWORK : Final paper
AuthorMarija Dujmenović
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže postale su jedno od glavnih komunikacijskih sredstava u online okruženju. Ljudi međusobno komuniciraju putem društvenih platformi te se tako povezuju i ostvaruju jače i čvršće veze. Kako bi se poslovanje unaprijedilo, ono se pojavljuje i u okviru popularnih društvenih mreža. To su mreže: Facebook, Instagram, LinkedIn, YouTube, TikTok i Snapchat. Društvene mreže poslovnim subjektima koriste kao marketinški alati, ali i svojevrsni izazovi koje moraju svladati kako bi ostvarili poslovni uspjeh. Cilj je približiti se korisnicima društvenih mreža raznim promocijskim aktivnostima kojima se potiče odlazak na web-sjedište poslovnog subjekta kako bi se izvršio kupoprodajni proces. Svaka društvena mreža ima posebna svojstva koja ju čine drugačijom od drugih. Zbog toga će se u ovome radu analizirati marketinške specifičnosti svake od njih, gdje se u fokus posebno stavlja društvena platforma Instagram. Hrvatska tvrtka La PIEL svojom aktivnošću na Instagramu iskazala se kao dobar primjer implikacije teorije u praksu čime se zaokružuje glavna misao rada.
Abstract (english)
Social networks have become one of the main means of communication in the online environment. People communicate with each other through social platforms and thus connect and make stronger and firmer connections. In order to improve the business, it also appears on popular social networks. These are networks: Facebook, Instagram, LinkedIn, YouTube, TikTok, and Snapchat. Social networks are used by business entities as marketing tools, but also as a kind of challenge that they must overcome to achieve business success. The goal is to get closer to the users of social networks with various promotional activities that encourage people to go to the website of the business entity to complete the purchase process. Each social network has special properties that make it different from others. Therefore, this paper will analyze the marketing specifics of each of them, where the focus is placed on the social platform Instagram. The Croatian company La PIEL, with its activity on Instagram, proved to be a good example of the implication of theory in practice, which completes the main idea of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:053761
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-18 07:26:07