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undergraduate thesis
Analiza marketinškog miksa na primjeru „Rimac Automobili“
Završni rad
2022. urn:nbn:hr:145:606877
Matasović, Marta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Matasović, M. (2022). Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:606877

Matasović, Marta. "Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:606877

Matasović, Marta. "Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:606877

Matasović, M. (2022). 'Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:606877

Matasović M. Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:606877

M. Matasović, "Analiza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:606877

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Metadata
TitleAnaliza marketinškog miksa na primjeru „Rimac Automobili“ : Završni rad
Title (english)Marketing mix analysis on the example of „Rimac Automobili“ : Final paper
AuthorMarta Matasović
MentorMarija Ham (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Plasiranje novog proizvoda na tržište nije lagan proces. Prije samog ulaska novog proizvoda na tržište potrebno je provesti detaljno istraživanje o tržištu na koje se plasira novi proizvod. Nakon istraživanja tržišta poduzeće mora kreirati takvu strategiju ulaska proizvoda na tržište s takvim marketinškim miksom koji će najpovoljnije utjecati na to da proizvod bude uspješno implementiran na tržište. Poduzeće ne može utjecati na pojave na tržištu kao što su ponašanja i razmišljanja potrošača, promjena trendova, konkurenti, cjenovne promjene i sl. te je iz tog razloga marketinški miks izuzetno bitan jer se njegovi elementi mogu mijenjati i prilagođavati. Dakle poduzeće ima priliku samo složiti najbolji mogući marketinški miks. Svaka vrsta proizvoda imat će različito definirane elemente marketinškog miksa, a u ovom radu bit će provedena analiza elementa marketinškog miksa na primjeru tvrtke „Rimac Automobili“. Elementi miksa proizvod, cijena, distribucija i promocija, analizirani su na najnovijem proizvodu tvrtke „Rimac Automobili“, električnom automobilu Neveri. Nevera nije samo jedan od luksuznih električnih automobila već je i najbrži supersportski električni automobil na svijetu. Svi elementi su istraženi teorijski, na primjeru i na kraju je raspravljeno o tome na koji način su povezani.
Abstract (english)
Placing a new product on the market is not an easy process. Before placing a new product in the market, it is necessary to make detailed research on the market where product will take a place. After the market research, the company should create such a strategy for entering the product into the market with such a marketing mix that will have the most favorable effect on the product being successfully implemented on the market. The company cannot influence market situations such as consumer behavior and the way of thinking, changing trends, competitors, price changes, etc., and for this reason the marketing mix is extremely important because its elements can be changed and adjusted. So, the company has the opportunity to put together the best possible marketing mix. Each type of product will have differently defined elements of the marketing mix, and in this paper an analysis of the elements of the marketing mix will be analyzed out on the example of the company "Rimac Automobili". The elements of the marketing mix, product, price, distribution and promotion, were analyzed on the latest product of the company "Rimac Automobili", the electric car called Nevera. Nevera is not just one of the luxury electric cars, but it is also the fastest electric hypercar in the world. All elements are explored theoretically, defined on example and finally it is discussed about their connection.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:606877
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-19 07:58:39