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undergraduate thesis
ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU
Završni rad
2022. urn:nbn:hr:145:818218
Milić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Milić, I. (2022). ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:818218

Milić, Ivana. "ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:818218

Milić, Ivana. "ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:818218

Milić, I. (2022). 'ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:818218

Milić I. ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:818218

I. Milić, "ZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:818218

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Metadata
TitleZNAČAJ ZEMLJE PODRIJETLA U MEĐUNARODNOM MARKETINGU : Završni rad
Title (english)THE IMPORTANCE OF COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING : Final paper
AuthorIvana Milić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Učinak zemlje podrijetla odražava pozitivnu ili negativnu percepciju proizvoda i usluga neke zemlje. Kupci manje obraćaju pozornost na zemlju porijekla marke. Zemlja podrijetla proizvoda služi za identifikaciju zemlje u kojoj je proizveden. Zbog globalizacije tržišta, mnogi nedovršeni dijelovi proizvoda često dolaze iz različitih zemalja. Podrijetlo postaje sve važnije u vremenima globalizacije. Mnogi potrošači obraćaju pozornost na regionalne proizvode prilikom donošenja odluke o kupnji. Cilj ovog rada je istražiti na koji način hrvatski potrošači percipiraju zemlju podrijetla različitih skupina proizvoda i koje zemlje proizvoda su najznačajnije kod pojedinih proizvoda. Može se zaključiti da potrošači najviše preferiraju kupovinu proizvoda iz svojih matičnih zemalja, te da im je najvažnija cijena i kvaliteta proizvoda prilikom kupovine. Cilj ovog rada je istražiti na koji način hrvatski potrošači percipiraju zemlju podrijetla različitih skupina proizvoda i koje zemlje proizvoda su najznačajnije kod pojedinih proizvoda. Sukladno tome dolazi se do zaključka da Hrvati u velikoj mjeri brinu o zemlji podrijetla te češće biraju domaće proizvode u odnosu na inozemne.
Abstract (english)
The country-of-origin effect reflects the positive or negative perception of a country's products and services. Customers pay less attention to the brand's country of origin. The country of origin of the product is used to identify the country in which it was produced. Due to the globalization of the market, many unfinished parts of the product often come from different countries. Origin is becoming increasingly important in times of globalization. Many consumers pay attention to regional products when making a purchase decision. The aim of this work is to investigate how Croatian consumers perceive the country of origin of different groups of products and which countries are the most important for certain products. It can be concluded that consumers perceive the purchase of products from their home countries the most, and that the most important thing for them is the price and quality of the product when purchasing. The aim of this paper is to investigate how Croatian consumers perceive the country of origin of different groups of products and which countries of origin are the most important for individual product groups. Accordingly, we come to the conclusion that Croats care a great deal about their country of origin and choose domestic products more often than foreign ones. Key words: country of origin, preferences, consumers, Croatian market,
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:145:818218
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-19 11:07:58