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undergraduate thesis
MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA
Završni rad
2022. urn:nbn:hr:145:310751
Obradović, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Obradović, V. (2022). MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:310751

Obradović, Valentina. "MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:310751

Obradović, Valentina. "MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:310751

Obradović, V. (2022). 'MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:310751

Obradović V. MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:310751

V. Obradović, "MARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:310751

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Metadata
TitleMARKETING TURISTIČKIH AGENCIJA I TUROPERATORA : Završni rad
Title (english)MARKETING OF TRAVEL AGENCIES AND TOUR OPERATORS : Final paper
AuthorValentina Obradović
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turizam je specifična djelatnost koja je omogućila masovno kretanje i disperziju ljudi, odnosno to su sve aktivnosti koje su povezane sa slobodnim kretanjem ljudi. Ideja je putovati zbog zadovoljstva kako bi upoznali druge kulture i doživjeli svoje okruženje na neki drugi način. Turističke agencije i turoperatori ideju pretvaraju u stvarnost svojom djelatnošću. Turoperatori stvaraju aranžmane te ih prodaju turističkim agencijama, dok se turističke agencije bave organizacijom i prodajom usluga vezanih za putovanje. Turističke agencije postoje kao veza ponude i potražnje ugostiteljsko turističkog tržišta. U ovim dvjema djelatnostima se susreću sedam elemenata marketinškog mix-a i specifičan marketinški proces kojeg treba respektirati u provedbi marketinških aktivnosti.
Abstract (english)
Tourism as a specific activity has enabled the mass movement and dispersion of people through all activities that are related with people traveling freely without any boundaries. The idea of traveling is to enjoy other cultures and to experience other countries through different eyes. Travel agencies and tour operators with their activities are able to turn the idea of traveling into reality. Tour operators are creating arrangements and also selling them to travel agencies, while travel agencies job is to deal with the organization and sale of travel-related services. Travel agencies are making a connection beetween the offer and the demand in the hospitality and tourism market. Through marketing of travel agencies and tour operators we are able to encounter seven elements of the marketing mix and a specific marketing process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:310751
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-23 12:31:57