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master's thesis
Uloga i značaj marketinga u trgovini
Diplomski rad
2022. urn:nbn:hr:145:253011
Paulenka, Filip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Paulenka, F. (2022). Uloga i značaj marketinga u trgovini : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:253011

Paulenka, Filip. "Uloga i značaj marketinga u trgovini : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:253011

Paulenka, Filip. "Uloga i značaj marketinga u trgovini : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:253011

Paulenka, F. (2022). 'Uloga i značaj marketinga u trgovini : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:253011

Paulenka F. Uloga i značaj marketinga u trgovini : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:253011

F. Paulenka, "Uloga i značaj marketinga u trgovini : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:253011

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Metadata
TitleUloga i značaj marketinga u trgovini : Diplomski rad
Title (english)The role and importance of marketing in trade : Graduate paper
AuthorFilip Paulenka
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad se osvrće na temu uloge i značaja marketinga u trgovini. Cilj diplomskog rada je, uzevši u obzir iznešene podatke, definicije te mišljenja stručnjaka donijeti zaključke o navedenoj temi. U radu se koristi deduktivna metoda analize i deskripcije kojom se definira opći pojam marketinga, marketing mixa kao i njegovih komponenata – proizvoda, promocije, distribucije i cijene koji čine skup marketinških alata pomoću kojih tvrtka ili pak određena organizacija nastoji ostvariti zadane si marketinške ciljeve na određenom tržištu. Nadalje rad definira i objašnjava ponašanje kupaca i brendiranje te se osvrće na pojam tržišta i njegov utjecaj na trgovinu. Na primjerima tvrtki McDonald's i Glovo se objašnjava utjecaj marketinga u trgovini.
Abstract (english)
The final paper reflects on the topic of the role and significance of marketing in trade. The goal of the paper is to draw conclusions on the mentioned topic based on the presented data, definitions, and opinions of experts. The paper uses the deductive method of analysis and description and defines the general concept of marketing, marketing mix and its components - products, promotions, distribution and prices, which make up a set of marketing tools with which a company or a certain organization tries to achieve its set marketing goals in a certain market . Furthermore, the work defines and explains customer behavior and branding, and looks at the concept of the market and its impact on commerce. The influence of marketing in the store is explained using the examples of McDonald's and Glovo.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:253011
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-24 16:29:16