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undergraduate thesis
ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI
Završni rad
2022. urn:nbn:hr:145:407196
Rado, Lovro
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

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Rado, L. (2022). ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:407196

Rado, Lovro. "ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:407196

Rado, Lovro. "ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:407196

Rado, L. (2022). 'ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:407196

Rado L. ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:407196

L. Rado, "ETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:407196

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Metadata
TitleETIKA I DRUŠTVENO ODGOVORNO DJELOVANJE U PRODAJI : Završni rad
Title (english)ETHICS AND SOCIAL RESPONSIBILITY IN SALES : Final paper
AuthorLovro Rado
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Etika i moral su s vremenom polučile koncept društvene odgovornosti u poslovanju (DOP) te se danas ono smatra međunarodnim standardnom i nužnom karakteristikom konkurentnih kompanija. Istraživačka literatura koja se bavi DOP-om u kontekstu ponašanja i percepcije te donošenja odluka o kupnji kod potrošača dosad nije pridala značajnu pozornost društveno odgovornom poslovanju na uzorku hrvatskih potrošača. Istraživanjem je utvrđeno razumijevanje koncepta DOP-a kod hrvatskih potrošača te je testiran odnos specifičnih faktora i tendencija hrvatskih potrošača, s naglaskom na percepciju društvene odgovornosti i navike kupnje od društveno odgovornih kompanija.
Abstract (english)
Ethics and moral advanced and through time delivered the concept of corporate social responsibility (CSR). Today, CSR is an international standard and a must-have feature in all companies that are competitive in the market. Research literature in the area of CSR that tackles consumer perception and behavior doesn't quite consider CSR in croatian consumers. Research was done to give an insight into understanding CSR by croatian consumers, to test the relationship between specific factors and tendencies of consumers in the CSR context, with an emphasis on CSR perception and habits of buying from socially responsible companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:407196
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-26 07:36:44