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undergraduate thesis
Emocionalna inteligencija i komunikacija u prodaji
Završni rad
2022. urn:nbn:hr:145:803786
Repić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Cite this document

Repić, I. (2022). Emocionalna inteligencija i komunikacija u prodaji : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:803786

Repić, Ivan. "Emocionalna inteligencija i komunikacija u prodaji : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:803786

Repić, Ivan. "Emocionalna inteligencija i komunikacija u prodaji : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:803786

Repić, I. (2022). 'Emocionalna inteligencija i komunikacija u prodaji : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:803786

Repić I. Emocionalna inteligencija i komunikacija u prodaji : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:803786

I. Repić, "Emocionalna inteligencija i komunikacija u prodaji : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:803786

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Metadata
TitleEmocionalna inteligencija i komunikacija u prodaji : Završni rad
Title (english)Emotional intelligence and communication in sales : Final paper
AuthorIvan Repić
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2022-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Daniel Goleman predstavio je ideju emocionalne inteligencije 1960-ih i podijelio je aspekte emocionalne inteligencije u pet kategorija: samosvijest, samokontrola, empatija, samomotivacija i socijalne vještine. Ove vještine zajedno čine zdrav i produktivan pristup životu i poslu. Emocionalna inteligencija prodavač mjeri se sposobnošću kontroliranja širokog raspona emocija i kasnije percipiranje reakcija u različitim emocionalnim situacijama. Emocionalna inteligencija utječe na to kako prodavač pristupa stresu i konfliktima s kupcima ili kolegama. Istraživanje provedeno u sklopu rada pokazalo je povezanost adaptivnog prodajnog ponašanja i emocionalne inteligencije.
Abstract (english)
Daniel Goleman introduced the idea of ​​emotional intelligence in the 1960s and divided aspects of emotional intelligence into five categories: self-awareness, self-control, empathy, self-motivation, and social skills. Together, these skills ensure a healthy and productive approach to life and work. The emotional intelligence of a salesperson is measured by the ability to control a wide range of emotions and subsequently perceive reactions in different emotional situations. Emotional intelligence affects how a salesperson approaches stress and conflicts with customers or colleagues. The research conducted as part of the work showed the connection between adaptive sales behavior and emotional intelligence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:803786
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-26 08:43:52