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master's thesis
STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP
Diplomski rad
2022. urn:nbn:hr:145:029413
Rudić, Toni
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Rudić, T. (2022). STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:029413

Rudić, Toni. "STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:029413

Rudić, Toni. "STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:029413

Rudić, T. (2022). 'STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:029413

Rudić T. STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 February 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:029413

T. Rudić, "STRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:029413

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Metadata
TitleSTRATEŠKA ANALIZA OPĆE OKOLINE NA PRIMJERU PODUZEĆA OLIMP : Diplomski rad
Title (english)STRATEGIC ANALYSIS OF THE GENERAL ENVIRONMENT ON THE EXAMPLE OF THE COMPANY OLIMP : Graduate paper
AuthorToni Rudić
MentorSanja Pfeifer (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovog rada bio je provesti stratešku analizu opće okoline s naglaskom na perspektivu malih poslovnih subjekata u pekarskoj industriji na primjeru pekarskog obrta Olimpa u Osijeku. Primjenjujući koncepcijski okvir PESTEL analize sistematizirane su ključne komponente opće okoline, identificirani su trendovi u industriji te kritički valoriziran njihov potencijalan utjecaj na pekarski obrt Olimp. Najistaknutiji čimbenici koji utječu na područje političke, ekonomske, socijalne, tehnološke, ekološke i pravne sfere su kompleksna administracija i birokracija, korumpiranost i česta promjenjivost zakona i propisa. Ujedno, izazovna ekonomska situacija za Olimp znači povećanje troškova što će zahtijevati povećanje cijene proizvoda. Takva situacija je ključna za usmjeravanje strateškog razmišljanja i kreiranje strategija koja će Olimpu omogućiti prilagodbu te umanjenje posljedica nepovoljnog ekonomskog okruženja. Strategije koje se predlažu sa upravljanje općom okolinom obrtima u pekarskoj industriji su lobiranje, utjecaj na kupce i/ili dobavljače te usvajanje i dosljedno provođenje odabrane generičke strategije. Izrađena strateška analiza donosi korisne informacije za poduzeće Olimp kao i za čitavu pekarsku industriju. Nadalje, rad je koristan poduzećima općenito jer ukazuje na trenutno stanje opće okoline koje može utjecati i na druge industrije.
Abstract (english)
The aim of this paper was to carry out a strategic analysis of the general environment with an emphasis on the perspective of small business entities sin the bakery industry using the example of the Olimp bakery in Osijek. Applying the conceptual framework of the PESTEL analysis, the key components of the general environment were systematized, trends in the industry were identified, and their potential impact on the Olimp bakery industry was critically valued. The most prominent factors affecting the political, economic, social, technological, ecological and legal spheres are complex administration and bureaucracy, corruption and frequent changes in laws and regulations. At the same time, the challenging economic situation for Olimp means an increase in costs, which will require an increase in product prices. Such a situation is crucial for directing strategic thinking and creating strategies that will enable Olimp to adapt and reduce the consequences of an unfavourable economic environment. The strategies proposed for the management of the general environment of trades in the bakery industry are lobbying, influence on customers and/or suppliers, and the adoption and consistent implementation of the selected generic strategy. The prepared strategic analysis brings useful information for the company Olimp as well as for the entire bakery industry. Furthermore, the work is useful to businesses in general as it indicates the current state of the general environment that may affect other industries as well.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:029413
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-26 12:08:31