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master's thesis
PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA
Diplomski rad
2022. urn:nbn:hr:145:054912
Šarić, Marin
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Šarić, M. (2022). PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:054912

Šarić, Marin. "PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:054912

Šarić, Marin. "PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:054912

Šarić, M. (2022). 'PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:054912

Šarić M. PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:054912

M. Šarić, "PREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:054912

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Metadata
TitlePREDNOSTI I NEDOSTACI ORGANSKE STRATEGIJE RASTA PODUZEĆA : Diplomski rad
Title (english)ADVANTAGES AND DISADVANTAGES OF THE ORGANIC GROWTH STRATEGY OF A COMPANY : Graduate paper
AuthorMarin Šarić
MentorSunčica Oberman Peterka (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Rast poduzeća predstavlja pozitivnu promjenu unutar poduzeća, čiji se pozitivni učinci prelijevaju na gospodarstvo i društvo u cjelini. Rastuća poduzeća predstavljaju generator razvoja gospodarstva, jer generiraju nova radna mjesta, multipliciraju znanje, potiču kreativnost i inovativnost, potiču promjene i teže ka napretku. Kako bi se rast postigao potrebno je odabrati prikladne strategije rasta. Poduzeće može rasti organski ili anorganski. Organski rast predstavlja rast poduzeća njegovim internim snagama i resursima, a anorganski rast podrazumijeva korištenje vanjskih resursa u rastu poduzeća. Odabirom strategija organskog rasta, poduzeće može rasti kroz strategije intenzivnog rasta (strategija razvoja proizvoda, strategija razvoja tržišta i strategija penetracije), strategiju diversifikacije i strategiju modernizacije ili strategijama anorganskog, odnosno vanjskog rasta kao što su strategije akvizicije i spajanja te strategije strateškog partnerstva.Empirijski dio rada istražuje šest poduzeća iz IT sektora i analizira njihove strategije rasta. Poduzeća SPIN, Mono i Inchoo imaju organski rast, dok su poduzeća Orqa, Span i Infobip rasli anorganski.
Abstract (english)
The growth of the company represents a positive change within the company, the positive effects of which spill over into the economy and society as a whole. Growing companies represent a generator of economic development, because they generate new jobs, multiply knowledge, encourage creativity and innovation, encourage change and strive for progress. In order to achieve growth, it is necessary to choose suitable growth strategies. A company can grow organically or inorganically. Organic growth represents the growth of the company with its internal forces and resources, while inorganic growth implies the use of external resources in the growth of the company. By choosing organic growth strategies, the company can grow through intensive growth strategies (product development strategy, market development strategy and penetration strategy), diversification strategy and modernization strategy, or through inorganic, i.e. external growth strategies such as acquisition and merger strategies and strategic partnership strategies. The empirical part of the paper investigates six companies from the IT sector and analyzes their growth strategies. The companies SPIN, Mono and Inchoo have organic growth, while the companies Orqa, Span and Infobip have grown inorganically.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:054912
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-02 09:57:02