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master's thesis
MARKETING PLAN TURISTIČKIH USLUGA BARANJE
Diplomski rad
2022. urn:nbn:hr:145:366032
Čolaković, Vanesa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Čolaković, V. (2022). MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:366032

Čolaković, Vanesa. "MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:366032

Čolaković, Vanesa. "MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:366032

Čolaković, V. (2022). 'MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:366032

Čolaković V. MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:366032

V. Čolaković, "MARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:366032

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Metadata
TitleMARKETING PLAN TURISTIČKIH USLUGA BARANJE : Diplomski rad
Title (english)MARKETING PLAN OF BARANJA COUNTY TOURISM SERVICES : Graduate paper
AuthorVanesa Čolaković
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing plan jedan je od najvažnijih alata marketinga te upućuje cijelo poduzeće o načinima i aktivnostima koje će se provoditi kako bi se ostvarili zacrtani marketinški ciljevi. Marketing plan ne koristi se samo za plasiranje proizvoda i usluga nekog poduzeća, već ga koriste i državne agencije kako bi razvile turizam pojedinih regija države. Kao jedan od važnih aspekata marketing planiranja možemo izdvojiti istraživanje, pa je za potrebe pisanja diplomskoga rada provedeno kvantitativno... More istraživanje putem online obrasca o zadovoljstvu s ponudama Parka prirode Kopački rit i regionalnog područja Baranje. Tema diplomskoga rada razrađena je u sedam poglavlja. Od uvoda i pregleda literature koji uključuje teoriju o marketing planu, marketingu u turizmu i održivom turizmu te pregled ponuda Parka prirode Kopački rit, do svrhe, cilja i problema istraživanja, razrade rezultata dobivenih istraživanjem i rasprave te zaključka. Kao država kojoj je jedna od glavnih industrija upravo turizam, vidljivo je da se kontinentalni turizam tijekom ljeta (posebice u istočnoj Hrvatskoj) gotovo ne može ni mjeriti turizmom u priobalju. Netaknuti potencijal regije Baranje može biti dio ključnih aktivnosti koje će potaknuti i pokazati prave rezultate decentralizacije i poboljšanja regionalne politike. Sudionici istraživanja prepoznali su Baranju kao atraktivno područje sa svojom dugom povijesti i gastro-etno ponudom te bi ju preporučili svojim poznanicima. Očuvanje prirode zajedno s održivim marketingom u turizmu težak je posao, no onaj koji se treba odraditi kvalitetno za potencijalni ekonomski i društveni prosperitet regije Baranje putem kojeg će bogata povijest, identitet i tradicija Baranje ostati očuvani, a s druge strane privlačiti inozemne i domaće turiste i ulagače. Less
Abstract (english)
The marketing plan is one of the most important tools of marketing and instructs the entire company on the methods and activities that will be carried out in order to achieve the set marketing goals. A marketing plan is not only used to market the products and services of a company, but it is also used by state agencies to develop tourism in certain regions of the country. As one of the important aspects of marketing planning, we can single out research, so for the purposes of writing... More this master’s thesis, a quantitative research was conducted through an online form on satisfaction with the offers of the Kopački rit Nature Park and the regional area of Baranja. The theme of the thesis is elaborated through seven chapters. From the introduction and review of the literature, which includes the theory of the marketing plan, marketing in tourism and sustainable tourism, and the overview of the offers of the Kopački rit Nature Park, to the purpose, goal and problem of the research, elaboration of the results obtained from the research, discussion and conclusion. As a country where tourism is one of the main industries, it is evident that continental tourism during the summer (especially in Eastern Croatia) can hardly be compared to coastal tourism. The untouched potential of the Baranje region can be part of the key activities that will encourage and demonstrate the real results of decentralization and improvement of regional policy. The research participants recognized Baranja as an attractive area with its long history and gastro-ethnic offer, and would recommend it to their acquaintances. Preservation of nature together with sustainable marketing in tourism is a difficult job, but one that needs to be done well for the potential economic and social prosperity of the Baranja region, through which the rich history, identity and tradition of Baranja will remain preserved, and on the other hand attract foreign and domestic tourists and investors. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:366032
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-28 11:40:17
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