| Abstract | Pojavom korona virusa u Hrvatskoj, poslovanje se značajno izmijenilo. Ovaj rad je analiza vanjskih čimbenika u okolnostima pandemije COVID-19. Rad se sastoji od teorijskog opisa svakog pojedinačnog čimbenika čiji su opisi jednostavni i razumljivi i nekome tko se ne bavi područjem ekonomije. Nakon teorijske obrade, opisuje se pojava korona virusa te se definira sama bolest. Zatim se prelazi na srž ovoga rada, a to je opis svakog vanjskog čimbenika za vrijeme pandemije. Na početku se opisuju institucionalni uvjeti gdje se kod društvenokulturnih uvjeta prikazuju neki od ekonomskih pokazatelja: BDP, BDP per capita te stopa nezaposlenosti. U pravnim uvjetima se objašnjava važnost poštivanja zakona i ostalih akata jer se pravilima uspostavlja red, a ako se ne poštuju onda dolazi do sankcija. Kod političkih uvjeta se pak stavlja naglasak na demokraciju tijekom korona virusa gdje se ona uspoređuje sa zemljama koje nisu demokratske. Etički uvjeti su društveno odgovorno poslovanje, pa se spominju mjere tijekom pandemije i poštivanje istih od strane organizacija pri poslovanju. Integracijski procesi su opisani kroz fuziju i akviziciju, no spominju se i strateški savezi kao novi način poslovanja. Nakon toga, opisuje se tržište koje se susrelo s brojnim izazovima. Tu se nalaze kupci (koji su intenzivnije koristili online kupovinu te se i sama potražnja mijenjala), konkurencija (koja se odnosi isključivo na istu djelatnost, a ovdje se spominje kako je ulaganje u zaposlenike privremeni trošak koji kasnije postaje konkurentska prednost), dobavljači (gdje se naglašava važnost blizine i održavanje dobrih odnosa s partnerima, no i to da se just in time management nije mogao odvijati), te tržište rada (koji je jedini živi element organizacije; susreo se s gubitkom radnih mjesta dok su se rijetki sektori našli u boljoj poziciji kao što je IT sektor). Na kraju se opisuju gubitci uzrokovani pandemijom, te se daje kratka rasprava na temu malih i srednjih organizacija te njihove egzistencije u uvjetima pandemije. |
| Abstract (english) | As a result of the Corona virus in Croatia, the business environment has drastically changed.
Consequently, this paper has been written as an analysis of external factors in the COVID-19
pandemic. In this paper, each individual factor is described in a theoretical manner and is
explained clearly even to someone who is not familiar with economics. Following a theoretical
treatment, the occurrence of Coronaviruses is described and the disease itself is defined. This
paper describes each external factor involved in a pandemic, and this is its core. A description
of institutional conditions is presented in the beginning, where some economic indicators in
socio-cultural conditions are presented: GDP, GDP per capita and unemployment rate. As
explained by the legal conditions, people should respect the law and other acts because the rules
establish order and if people do not respect them, sanctions apply. In contrast, political
conditions in Corona emphasize democracy as compared to non-democratic countries. Socially
responsible business is governed by ethical conditions, so some measures taken during the
pandemic and their observation are discussed. Integration processes are described through
mergers and acquisitions, but strategic alliances are also mentioned as new methods of doing
business. Next, there is the market, which has faced a number of challenges. Customer (who
used online shopping more intensively and demand changed), competition (which is
exclusively the same activity, and investing in employees is described as a temporary cost that
later becomes an advantage), suppliers (where the importance of closeness and the maintenance
of good relations with partners are stressed, but it is also emphasized that just-in-time
management is not possible) and labor market (the only living element of an organization; while
many sectors saw job losses, others faced better times, such as the IT industry). Finally, losses
caused by the pandemic are described, and a brief discussion of small and medium-sized
organizations in the context of the pandemic is provided. |
