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undergraduate thesis
KRIZNO KOMUNICIRANJE
Završni rad
2022. urn:nbn:hr:145:106643
Zubčić, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Zubčić, M. (2022). KRIZNO KOMUNICIRANJE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:106643

Zubčić, Marija. "KRIZNO KOMUNICIRANJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:106643

Zubčić, Marija. "KRIZNO KOMUNICIRANJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:106643

Zubčić, M. (2022). 'KRIZNO KOMUNICIRANJE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:106643

Zubčić M. KRIZNO KOMUNICIRANJE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:106643

M. Zubčić, "KRIZNO KOMUNICIRANJE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:106643

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Metadata
TitleKRIZNO KOMUNICIRANJE : Završni rad
Title (english)CRISIS COMMUNICATION : Final paper
AuthorMarija Zubčić
MentorJerko Glavaš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Danas se u suvremenom menadžmentu velika pozornost pridaje upravo kriznom komuniciranju jer ono ima svoju stratešku poziciju u životu neke organizacije. Komunikacija u krizi prema svojoj definiciji označava ciljani izvještaj o određenim, unutarnjim i vanjskim osobama ili grupama osoba. Takav oblik komunikacije predstavlja interaktivni proces koji se definira i kao razmjenjivanje informacija, ali i mišljenja prije, tokom i nakon što krizna situacije izbije. Nije rijetkost da su poruke u kriznoj komunikaciji višestruke kako bi se sam utjecaj krize mogao svesti na minimum ili se eliminirati u potpunosti. Prilikom provedbe kriznog komuniciranja menadžment treba svoj pristup prilagoditi novonastaloj situaciji, uz navedeno u obzir treba uzeti i potrebe drugih interesnih grupa te publici dati dovoljno vremena da može reagirati na poruku, te da sami sebi osiguraju dovoljno vremena za planiranje i odgovaranje, kako bi mogli spoznati pozitivne aspekte, umanjiti element iznenađenja i kako bi mogli potražiti savjete kod stručnih osoba.
Abstract (english)
Today, in modern management, great attention is paid precisely to crisis communication because it has its strategic position in the life of an organization. Crisis communication, by its definition, means a targeted report about specific, internal and external persons or groups of persons. This form of communication is an interactive process that is defined as the exchange of information and opinions before, during and after a crisis situation breaks out. It is not uncommon for messages in crisis communication to be multiple in order to minimize the impact of the crisis or eliminate it completely. When implementing crisis communication, management should adapt its approach to the new situation, in addition to the above, the needs of other interest groups should also be taken into account, and the audience should be given enough time to react to the message, and to provide themselves with enough time to plan and respond, so that they can understand positive aspects, reduce the element of surprise and so that they can seek advice from experts.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:106643
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-29 14:10:57