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undergraduate thesis
NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA)
Završni rad
2023. urn:nbn:hr:145:794712
Bočkai, Marijan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Bočkai, M. (2023). NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:794712

Bočkai, Marijan. "NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:794712

Bočkai, Marijan. "NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:794712

Bočkai, M. (2023). 'NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:794712

Bočkai M. NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:794712

M. Bočkai, "NACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:794712

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Metadata
TitleNACIONALNA KULTURA I MEĐUNARODNI MARKETING (PRIMJER JAPANA) : Završni rad
Title (english)NATIONAL CULTURE AND INTERNATIONAL MARKETING (EXAMPLE OF JAPAN) : Final paper
AuthorMarijan Bočkai
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada je upoznati čitatelje s važnošću koju nacionalna kultura ima za međunarodni marketing te kako pravilno postupiti prilikom upoznavanja s novim stranim tržištem i kreiranja marketing miksa za to tržište. Nacionalna kultura je vrlo značajan dio osobnosti svakoga naroda koja ovisi o puno elemenata. Vrlo je bitno shvatiti svaku pojedinu nacionalnu kulturu kako bi analizirali određena nova tržišta na kojima se nastoji djelovati. Zato će se kroz ovaj rad istražiti djelovanje nacionalne kulture na međunarodni marketing, analizirati i objasniti razlike zapadne i istočne kulture, objasniti utjecaj Hofstedeovog modela nacionalne kulture na međunarodni marketing te na kraju prikazati nacionalnu kulturu države Japana i djelovanje konkretnog postojećeg poduzeća „Coca Cola“ na njegovom tržištu.
Abstract (english)
The aim of the work is to acquaint the readers with the importance that national culture has on international marketing and how to act properly when getting acquainted with a new international market and creating a marketing mix for that market. National culture is a very important part of the personality of every nation, which depends on many factors. It is very important to understand each individual national culture in order to analyze the specific new markets in which one is trying to operate in. Therefore, this paper will investigate the effect of national culture on international marketing, analyze and explain the differences between Western and Eastern culture, explain the influence of Hofstede's model of national culture on international marketing, and finally show the national culture of the state of Japan and the research the concrete existing company "Coca Cola" on his market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:794712
Study programmeTitle: Economy and Business economy
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-16 13:27:46