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undergraduate thesis
MARKETING TURISTIČKIH ATRAKCIJA
Završni rad
2023. urn:nbn:hr:145:000471
Vuković, Biljana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vuković, B. (2023). MARKETING TURISTIČKIH ATRAKCIJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:000471

Vuković, Biljana. "MARKETING TURISTIČKIH ATRAKCIJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:000471

Vuković, Biljana. "MARKETING TURISTIČKIH ATRAKCIJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:000471

Vuković, B. (2023). 'MARKETING TURISTIČKIH ATRAKCIJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:000471

Vuković B. MARKETING TURISTIČKIH ATRAKCIJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:000471

B. Vuković, "MARKETING TURISTIČKIH ATRAKCIJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:000471

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Metadata
TitleMARKETING TURISTIČKIH ATRAKCIJA : Završni rad
Title (english)MARKETING OF TOURIST ATTRACTIONS : Final paper
AuthorBiljana Vuković
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turizam je jedna od najvećih svjetskih industrija, predstavlja sve aktivnosti povezane s putovanjima i promjenom uobičajenog mjesta boravka osoba na više od 24 sata potaknuti različitim motivima. Bez marketinga poslovanje u turizmu teško je zamislivo. Marketing predstavlja zadovoljenje potreba potrošača te s druge strane ostvarenje profita gospodarskog subjekta. S druge strane, osnovni element turizma je turistička destinacija, mjesto koje turisti odabiru i posjećuju određeni broj noćenja.... More Kako bi turistička destinacija privukla potrošače potrebne su razne turističke atrakcije koje će marketinški biti prezentirane i stavljene u svrhu turističke ponude, one mogu biti prirodne ljepote, kulturne i povijesne znamenitosti, razni zabavni sadržaj i slično. Kroz razne marketing kanale i pomoću marketing strategija oglašavaju se i predstavljaju turističke atrakcije. Ishodište učinkovitog marketinga je istraživanje koje je temelj za daljnje marketing procese, istraživanje donosi želje i potrebe turista te omogućava poboljšanje i razvoj turističkih atrakcija. Temeljem prikupljanja podatka, kreiraju se različite marketing kampanje na društvenim mrežama, vanjsko oglašavanje, PR oglašavanje, stalna prisutnost u medijima koji su samo neki od načina prezentiranja turističke atrakcije, cijele destinacije i privlačenje turista. Cilj rada je prikazati mogućnosti i potencijale učinkovitog marketinga u turizmu te na konkretnom primjeru „HeadOnEast“ festivala kao turističke atrakcije prikazati marketing aktivnosti i uspješnost istih. „HeadOnEast“ je festival koji od 2019. godine predstavlja centralnu ponudu svega što tijekom cijele godine nudi gostoljubiva regija Slavonije i Baranje. Razvojem festivala i sve veće posjećenosti iz godine u godinu povećavaju se i marketing kapaciteti te marketing aktivnosti koje pokušavaju privući što veći broj posjetitelja te brendirati cijelu regiju. Less
Abstract (english)
Tourism is one of the world's largest industries, representing all activities related to travel and changing people's usual place of residence for more than 24 hours motivated by different motives. Business in tourism is hard to imagine without marketing. Marketing represents the satisfaction of consumer needs and, on the other hand, the realization of the profit of the economic entity. On the other hand, the basic element of tourism is a tourist destination, a place that tourists choose... More and visit for a certain number of nights. In order for a tourist destination to attract consumers, a variety of tourist attractions are needed that will be presented in marketing and placed for the purpose of the tourist offer, they can be natural beauties, cultural and historical sights, various entertainment content and the like. Tourist attractions are advertised and presented through various marketing channels and marketing strategies. The starting point of effective marketing is research, which is the basis for further marketing processes, research brings out the wishes and needs of tourists and enables the improvement and development of tourist attractions. Based on data collection, different marketing campaigns on social networks, external advertising, PR advertising, constant presence in the media are created, which are just some of the ways of presenting tourist attractions, entire destinations and attracting tourists. The aim of the paper is to show the possibilities and potentials of effective marketing in tourism, and to show the marketing activities and their success on the concrete example of the "HeadOnEast" festival as a tourist attraction. "HeadOnEast" is a festival that, since 2019, represents the central offer of everything that the hospitable region of Slavonia and Baranja offers throughout the year. With the development of the festival and the increasing number of visitors from year to year, marketing capacities and marketing activities that try to attract as many visitors as possible and brand the entire region are increasing. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:000471
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-28 10:25:56
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