Growing businesses are essential for the economic development of any country. Growing companies not only createing new jobs but also contributing to innovation and technological progress. Business growth is especially important in developing countries where unemployment is high and poverty is present. In this context, Allan Gibb's model for determining a company's growth potential is a useful tool for entrepreneurs and investors to assess a company's potential for future growth. Allan Gibb's model is based on four key analyses: analysis of company performance, analysis of potential for growth, analysis of planned projects, and analysis of company strategy and vision. Performance analysis refers to performance analysis on the market, production, and financial analysis of the company's operations, in which various tools are applied to analyze the current situation in which the company operates. Analysis of growth potential is viewed through the idea base, experience base, control base, leadership base, and resource base. The analysis of planned projects is carried out through the observation of new projects, markets and clients, organizations and resources, employees, and physical resources. The analysis of strategy and vision includes the assessment of the company's strategic awareness, and includes stakeholder understanding, benchmarking competition analysis, SWOT analysis, "what if scenarios", etc. The first level of analysis (performance analysis) is important because it is for analyzing the complete performance of the company and making a decision on the future (growth potential) it is important to analyze the past and present performance of the company on the market, in production and finance. The second level of analysis (growth potential analysis) is also important because it provides detailed insight into the company's growth potential, such as research and development capacity, degree of development of ideas, company resources, and other important factors in the company's operations. The third level of analysis (strategic awareness and planned projects) is important for determining the company's strategic awareness, which refers to the awareness of trends in the environment and their impact on the company's operations, having a vision, setting goals and defining strategies for their realization, as well as the ability of employees and management for the realization of planned projects. Allan Gibb's model is useful because it provides a comprehensive framework for assessing a company's growth potential and provides a good basis for making quality business decisions. By analyzing the company through these three analyses, entrepreneurs and investors can recognize the strengths and weaknesses of the company and make decisions on8 how to develop the company. In this paper, the mentioned model for assessing the company's growth potential was applied to the example of the company CircuitMess. CircuitMess is an innovative and dynamic educational technology small business developing open-source hardware and software. Their products, which include the MAKERphone and the Ringo DIY mobile phone, have garnered significant recognition and praise for their hands-on approach to electronics education. As interest in STEM education and the culture of product creation continues to grow, CircuitMess seems like an interesting example to gauge growth potential.