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undergraduate thesis
ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ
Završni rad
2023. urn:nbn:hr:145:640144
Kubica, Ena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kubica, E. (2023). ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:640144

Kubica, Ena. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:640144

Kubica, Ena. "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:640144

Kubica, E. (2023). 'ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:640144

Kubica E. ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:640144

E. Kubica, "ANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:640144

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Metadata
TitleANALIZA MARKETINŠKOG MIKSA NA PRIMJERU DORINE KRAŠ : Završni rad
Title (english)MARKETING MIX ANALYSIS ON EXAMPLE OF DORINA KRAŠ : Final paper
AuthorEna Kubica
MentorMarija Ham (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu bit će obrađena tema „Analiza marketinškog miksa na primjeru Dorine Kraš“. Dorina je brend čokolade koju proizvodi Kraš d.d. i jedan je od najprepoznatljivijih brendova na hrvatskom tržištu. Može se reći i da su Dorina čokolade postale već tradicija na hrvatskom tržištu s obzirom na to da se proizvode preko 20 godina. Dorina je vrlo popularni brend čokolade koji se prodaje u Hrvatskoj i u regiji. Dorina nudi širok spektar čokolada s različitim okusima i dodacima, a cijene čokolada variraju ovisno o vrsti proizvoda i ambalaži. Promocija Dorina čokolade je zaista jaka, a Kraš se promovira na razne načine. Distribucija Dorina čokolade obuhvaća većinu trgovina i prodajnih mjesta. Marketing miks se odnosi na klasifikaciju poznatog 4P, proizvoda, cijene, promocije i distribucije. Kroz marketing miks se definiraju aktivnosti, strategije i metode kojima će poduzeće postići svoje ciljeve. Ciljevi mogu biti povećanje prodaje, pozicioniranje u svijesti potrošača, stvaranje novih kupaca ili nešto drugo. U svakom slučaju, kvalitetno upravljanje marketing miksom razlikuje poduzeće od konkurencije i zbog toga je ono vrlo važno za svakoga tko želi opstati na tržištu. Uz pomoć marketinških aktivnosti koje su u skladu s upravljanjem marketinškim miksom za poduzeće je moguće u određenom vremenskom periodu i dosegnuti veću publiku.
Abstract (english)
In the final paper, the topic "Analysis of the marketing mix based on the example of Dorina Kraš will be covered. Dorina is a chocolate brand produced by Kraš d.d. and is one of the most recognizable brands on the Croatian market. It can also be said that Dorina chocolates have already become a tradition on the Croatian market, given that they have been produced for over 20 years. Dorina is a very popular chocolate brand that is sold in Croatia and in the region. Dorina offers a wide range of chocolates with different flavors and additions, and the prices of chocolates vary depending on the type of product and packaging. The promotion of Dorina chocolate is really strong, and Kraš is promoted in various ways. The distribution of Dorina chocolate includes most stores and outlets. The marketing mix refers to the classification of the well-known 4Ps, product, price, promotion and distribution. The marketing mix defines the activities, strategies and methods by which the company will achieve its goals. The goals can be to increase sales, position in the minds of consumers, create new customers or something else. In any case, quality management of the marketing mix differentiates the company from the competition and is therefore very important for anyone who wants to survive in the market. With the help of marketing activities that are in line with the management of the marketing mix for the company, it is possible to reach a larger audience in a certain period of time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:640144
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-04 17:04:29