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master's thesis
Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19
Diplomski rad
2023. urn:nbn:hr:145:876481
Vrček, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Vrček, M. (2023). Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:876481

Vrček, Martina. "Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:876481

Vrček, Martina. "Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:876481

Vrček, M. (2023). 'Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:876481

Vrček M. Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:876481

M. Vrček, "Strateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:876481

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TitleStrateška perspektiva mikro, malih i srednjih poduzeća u uvjetima pandemije COVID-19 : Diplomski rad
Title (english)Strategic perspective of micro, small and medium enterprises in COVID-19 pandemic conditions : Graduate paper
AuthorMartina Vrček
MentorSanja Pfeifer (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Gospodarska kriza koju je izazvala pandemija COVID-19 po mnogo čemu je jedinstvena u povijesti čovječanstva. Niti jedna kriza do ove nije tolikom brzinom zahvatila tako veliku geografsku površinu i tako veliki broj zemalja. Poslovne aktivnosti su se usporile na globalnoj razini, proizvodnja se zaustavila te dolazi i do velikih problema u lancima opskrbe. U novonastaloj situaciji potrebna je hitna prilagodba, koja se provodi putem menadžmenta tvrtki. Tvrtke su trebale donijeti niz strateških odluka kako bi poduzeće nastavilo poslovanje u novim okolnostima, sa što manje negativnih posljedica po poslovanje. U teorijskom dijelu rada opisuje se koliko su bitne strateške odluke kao odgovor na krizu, jer ukoliko se ne donesu na vrijeme mogu nastati problemi u poslovanju. Analiziraju se moguće strategije u kriznim uvjetima. U ovom radu kritički se analiziraju poteškoće na koje su nailazili poslovni subjekti u Republici Hrvatskoj u borbi s krizom uzrokovanom pandemijom COVID-19. Sistematiziraju se i kritički ocjenjuju strateške odluke poduzeća, te se ukazuje na reakcije Vlade RH u obliku mjera za pomoć poduzetnicima usmjerene na ublažavanje negativnih učinaka pandemije na poslovne sustave. Analiziraju se prikupljeni primarni podaci dobiveni putem telefonskog intervjua, te služe kao primjer pozitivnih prilagodbi na jedinstvenu i iskustvom nepodržanu kriznu situaciju.
Abstract (english)
The economic crisis caused by the COVID-19 pandemic is in many ways unique in the history of mankind. No other crisis was so fast and affected such a large geographical area and many countries. Business activities have slowed down globally, production has stopped and problems occur in supply chains. In such a new situation urgent adjustment is required, conducted by companies’ management. Companies needed to make many strategic decisions to continue working under new conditions with as few negative business consequences as possible. In the theoretical part of this graduate paper, it is described how important strategic decisions are in response to the crisis, because if they are not made in time, problems may arise in business. In addition, the graduate paper describes the difficulties of the companies in the Republic of Croatia dealing with crisis caused by the COVID-19 pandemic. Possible strategies in crisis conditions are analyzed. The strategic decisions of companies are systematized and critically evaluated, and the reactions of the Government of the Republic of Croatia in the form of measures to help entrepreneurs aimed at mitigating the negative effects of the pandemic on business systems are pointed out. Drawing from the case study of the micro enterprise in Croatia and primary data obtained through a telephone interview the paper analyze the example of the typical micro enterprise reactions as an example of positive adaptations to a unique and unprecedent crisis situation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:876481
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-06 08:38:58