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undergraduate thesis
POTROŠAČKI ETNOCENTRIZAM
Završni rad
2023. urn:nbn:hr:145:048085
Pavlinušić, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Pavlinušić, M. (2023). POTROŠAČKI ETNOCENTRIZAM : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:048085

Pavlinušić, Mateja. "POTROŠAČKI ETNOCENTRIZAM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:048085

Pavlinušić, Mateja. "POTROŠAČKI ETNOCENTRIZAM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:048085

Pavlinušić, M. (2023). 'POTROŠAČKI ETNOCENTRIZAM : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:048085

Pavlinušić M. POTROŠAČKI ETNOCENTRIZAM : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:145:048085

M. Pavlinušić, "POTROŠAČKI ETNOCENTRIZAM : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:048085

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Metadata
TitlePOTROŠAČKI ETNOCENTRIZAM : Završni rad
Title (english)CONSUMER ETHNOCENTRISM : Final paper
AuthorMateja Pavlinušić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu ispituje se utjecaj etnocentrizma kod potrošača na njihovu kupovinu proizvoda. Rad je podijeljen na teorijski i istraživački dio, u kojemu je ispitana razina etnocentrizma kod potrošača sa područja Osječko-baranjske županije. Također su analizirane uzročno posljedične veze između nekih demografskih obilježja potrošača sa njihovom razinom etnocentrizma. Podaci su prikupljeni od 102 ispitanika sa područja Osječko-baranjske županije, i to anketnim upitnikom kojega je osmislio autor te CETSCALE skalom pomoću koje su ispitanici tvrdnje ocjenjivali ocjenama od 1 do 5 pri čemu je 1 označavalo potpuno neslaganje, a 5 potpuno slaganje sa tvrdnjom. Rezultati istraživanja pokazuju prilično visoku razinu etnocentrizma u potrošača sa područja Osječko-baranjske županije, te pokazuju korelaciju tri od četiri ispitana demografska obilježja sa intenzitetom tendencije etnocentrizma kod potrošača; spola, područja stanovanja i dobi. U raspravi dobiveni rezultati su se usporedili sa rezultatima sličnog istraživanja sa područja Splitsko-dalmatinske županije.
Abstract (english)
In this paper, the impact of consumer ethnocentrism on their purchase of products is examined. The paper is divided into theoretical and research part, in which the level of consumer ethnocentrism in the Osijek-Baranja County was investigated. Additionally, causal relationships between some demographic characteristics of consumers and their level of ethnocentrism were analyzed. Data were collected from 102 respondents from the Osijek-Baranja County through a questionnaire designed by the author, as well as using the CETSCALE, in which respondents rated statements on a scale from 1 to 5, where 1 indicated complete disagreement and 5 indicated complete agreement with the statement. The research results indicate a fairly high level of ethnocentrism among consumers from the Osijek-Baranja County, and they show a correlation between three out of four tested demographic characteristics and the intensity of ethnocentrism tendencies in consumers; gender, residential place and age. In the discussion, the obtained results were compared with the results of a similar study conducted in the Split-Dalmatia County area.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:048085
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-08 09:06:01