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master's thesis
STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA
Diplomski rad
2023. urn:nbn:hr:145:079882
Vištica, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vištica, K. (2023). STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:079882

Vištica, Katarina. "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:079882

Vištica, Katarina. "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:079882

Vištica, K. (2023). 'STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:079882

Vištica K. STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:079882

K. Vištica, "STAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:079882

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Metadata
TitleSTAVOVI I ZNANJE POTROŠAČA O EKOLOŠKIM OZNAKAMA NA PROIZVODIMA : Diplomski rad
Title (english)CONSUMER ATTITUDES AND KNOWLEDGE ABOUT ECO- LABELS ON PRODUCTS : Graduate paper
AuthorKatarina Vištica
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sve veći broj potrošača razumije ulogu zaštite okoliša i održivog razvoja. Oni se nazivaju zeleni potrošači. Zeleni potrošači su svjesni toga da ukoliko izbjegavaju proizvode koji nisu ekološki prihvatljivi, mogu dati svoj doprinos u zaštiti okoliša. Oni kupuju tzv. zelene proizvode, odnosno proizvode koji su ekološki prihvatljivi i koji imaju ekološke oznake, a pri tome se i osjećaju dobro znajući da konzumiraju proizvode koji imaju najniži mogući negativan utjecaj na okoliš. Oni znaju da je zaštita okoliša važan pojam, osobito u doba velikih klimatskih promjena i djeluju u skladu s time. Svrha rada je prikazati važnost značaj ekoloških oznaka na proizvodima. Cilj rada je ispitati stavove potrošača o ekološkim oznakama, kao i njihovo znanje o istoj temi. Metode koje su korištene u radu su metoda analize, metoda sinteze, metoda klasifikacije, a eksperimentalni dio rada je napravljen uz pomoć anketnog upitnika. Rad je podijeljen na dva glavna dijela. U prvom dijelu rada objašnjena je teorija zelenog marketinga, održivog razvoja, društveno odgovornog poslovanja i ekoloških oznaka na proizvodima, dok se u drugom dijelu rada provodi istraživanje kojem je cilj ispitati stavove potrošača o ekološkim oznakama.
Abstract (english)
An increasing number of consumers understand the role of environmental protection and sustainable development. They are called green consumers. Green consumers are aware that if they avoid products that are not environmentally friendly, they can contribute to environmental protection. They buy the so-called green products, i.e. products that are environmentally acceptable and have ecological labels, and at the same time they feel good knowing that they are consuming products that have the lowest possible negative impact on the environment. They know that environmental protection is an important concept, especially in times of major climate change, and they act accordingly. The purpose of the paper is to show the importance of environmental labels on products. The aim of the paper is to examine consumers' attitudes about ecological labels, as well as their knowledge on the same topic. The methods used in the work are the method of analysis, the method of synthesis, the method of classification, and the experimental part of the work was made with the help of a survey questionnaire. In the first part of the paper, the theory of green marketing, sustainable development, socially responsible business and environmental labels on products is explained, while in the second part of the paper research is carried out, the aim of which is to examine the attitudes of consumers about ecological labels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:079882
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-14 16:35:07