prikaz prve stranice dokumenta Zeleni marketing
Access restricted to students and staff of home institution
undergraduate thesis
Zeleni marketing
2016. urn:nbn:hr:145:661566
Biljanovska, Andrijana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Biljanovska, A. (2016). Zeleni marketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:661566

Biljanovska, Andrijana. "Zeleni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:661566

Biljanovska, Andrijana. "Zeleni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:661566

Biljanovska, A. (2016). 'Zeleni marketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:661566

Biljanovska A. Zeleni marketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:661566

A. Biljanovska, "Zeleni marketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:661566

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Metadata
TitleZeleni marketing
AuthorAndrijana Biljanovska
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Što dalje napreduje svijet, tako napreduje i ekonomija. Čovjek je oduvijek brinuo kako ekološke promjene utječu na čovječanstvo, no danas se javlja i povećana osviještenost o utjecaju proizvodnje, pružanja raznih usluga te aktivnosti koje se provode u marketingu na ekologiju. Na osnovu toga stvorena je nova grana marketinga pod nazivom zeleni marketing, koja prvenstveno potiče odgovorno ponašanje u vezi sa uništavanjem okoliša. On se može definirati kao oblik marketinga u kojemu se svi oblici provode tako da nemaju loš utjecaj na okoliš, ali i čovječanstvo.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:145:661566
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-08 07:30:43