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undergraduate thesis
Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima
Završni rad
2023. urn:nbn:hr:145:967588
Zubčić, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Zubčić, L. (2023). Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:967588

Zubčić, Luka. "Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:967588

Zubčić, Luka. "Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:967588

Zubčić, L. (2023). 'Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:967588

Zubčić L. Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:967588

L. Zubčić, "Važnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:967588

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TitleVažnost primjene koncepta društvene odgovornosti u malim i srednjim poduzećima : Završni rad
Title (english)The importance of SME's social responsibility : Final paper
AuthorLuka Zubčić
MentorJulia Perić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Društveno odgovorno poslovanje (DOP) postaje sve značajniji segment poslovanja jer se bavi utjecajem poduzeća na različite aspekte održivog društvenog i ekonomskog razvoja zajednice u kojoj poduzeće djeluje. Primjenjujući koncept društvene odgovornosti poduzećima profit prestaje biti jedina svrha poslovanja. Iako je profit važan, poduzećima važan postaje i način na koji generiraju taj profit. Razmišljanjem o utjecaju na sve dionike u zajednici poduzeće stječe povjerenje svojih dionika, vodi računa o okolišu te si osigurava konkurentsku prednost i održivi razvoj poslovanja. Malim i srednjim poduzećima je društveno odgovorno poslovanje posebice važno jer takvim poslovanjem stvaraju imidž respektabilnog i lokalno usmjerenog poduzeća. Društveno odgovorno poslovanje nadilazi praćenje osnovnih zakonskih i etičkih standarda. Ono omogućava poduzećima da budu ravnopravni sudionici u unapređenju kvalitete života u zajednici, stvore dobar i postojan odnos sa svojim trenutnim kupcima, ali i privuku one kupce koje vode računa što kupuju i kako se ponašaju. Društveno odgovorno poslovanje predstavlja jedinstven i specifičan marketinški kanal za komunikaciju vlastitih vrijednosti poduzeća. Svrha rada je definirati koncept društveno odgovornog poslovanja i istražiti područja primjene DOPa u malim i srednjim poduzećima.
Abstract (english)
Corporate social responsibility (CSR) is becoming an increasingly important segment of business performance as it addresses the impact of the company on various aspects of the sustainable social and economic development of the community in which the company operates. By applying the concept of social responsibility, profit is no longer the sole purpose of a company. While profit is important, how that profit is made is also important to the company. By considering the impact on all stakeholders in the community, the company gains the trust of its stakeholders, protects the environment, and secures a competitive advantage and sustainable business performance. Socially responsible performance is especially important for small and medium-sized companies because it creates the image of a reputable and locally focused company. Socially responsible performance goes beyond compliance with basic legal and ethical standards. It enables companies to participate equally in improving the quality of life in the community, building a good and stable relationship with their current customers, but also attracting those customers who care about what they buy and how they behave. Socially responsible performance is a unique and specific way to communicate the company's own values. The purpose of this thesis is to define the concept of socially responsible performance and to explore the areas of application of CSR in small and medium-sized enterprises.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:967588
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-15 11:04:24