Ideja, poslovna prilika i načini uočavanja poslovne prilike

Devčić, Sara

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master's thesis

Ideja, poslovna prilika i načini uočavanja poslovne prilike

Diplomski rad

2024. urn:nbn:hr:145:657009

Devčić, Sara

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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APA 6th Edition

Devčić, S. (2024). Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:657009

MLA 8th Edition

Devčić, Sara. "Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:657009

Chicago 17th Edition

Harvard

Devčić, S. (2024). 'Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:657009

Vancouver

Devčić S. Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:657009

IEEE

S. Devčić, "Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:657009

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:657009

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Metadata

Title	Ideja, poslovna prilika i načini uočavanja poslovne prilike : Diplomski rad
Title (english)	Idea, business opportunity and the ways of business opportunity recognition : Graduate paper
Author	Sara Devčić
Mentor	Sunčica Oberman Peterka (mentor)
Committee member	Anamarija Delić (predsjednik povjerenstva)
Committee member	Sunčica Oberman Peterka (član povjerenstva)
Committee member	Tihana Koprivnjak Popović (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2024-02-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Odluka da se krene u poduzetničke vode predstavlja važan korak koji poduzetnici donose pod utjecajem različitih čimbenika. Ideja može potaknuti osobu da postane poduzetnik. Ideja je temeljni pokretač svakog poduzetničkog pothvata, ali svaka ideja nije i poslovna prilika. Poduzetnik mora istražiti tržište i vidjeti postoji li potražnja za njegovom idejom, kako bi utvrdio je li ideja ujedno i poslovna prilika. Poslovnom prilikom nazivamo ideju koja se može realizirati u poduzetnički pothvat. Osnovni elementi koji su potrebni za uspješan poduzetnički pothvat su ideja, poslovna prilika, tim i resursi. Put od ideje do poduzetničkog pothvata naziva se poduzetnički proces. Jedna od faza i ovom procesu je analiza izvedivosti, koja pomaže u odgovoru na pitanje ima li neka ideja sve potrebne elemente kako bi se pretvorila u poduzetnički pothvat. Ukoliko analiza izvedivosti pokaže da je ideja dobra, poduzetnici započinju proces poslovnog planiranja. Cilj ovog rada je objasniti glavne razlike između ideje i prilike, objasniti karakteristike prilike te načine uočavanja i vrednovanja poslovnih prilika. U istraživačkom dijelu diplomskog rada na konkretnim primjerima će se pokazati razlike između ideje i poslovne prilike, te će se pokazati na koji način se mogu primijeniti alati za vrednovanje poslovnih prilika. U radu će se napraviti analiza izvedivosti odabrane poslovne ideje.
Abstract (english)	The decision to go into business represents a very important step that entrepreneurs take under the influence of various factors. The development of an idea can encourages a person to become an entrepreneur. An idea is the fundamental driver of every entrepreneurial venture, but not every idea is a business opportunity. The entrepreneur must research the market and see if there is a demand for his idea, in order to determine if the idea is also a business opportunity. We call an idea that can be turned into an entrepreneurial venture a business opportunity. The basic elements needed for a successful entrepreneurial venture are an idea, a business opportunity, a team and resources. The path from an idea to an entrepreneurial venture is called the entrepreneurial process. One of the stages of this process is the feasibility analysis, which helps answer the question of whether an idea has all the necessary elements to turn it into an entrepreneurial venture. If the feasibility analysis shows that the idea is good, the entrepreneur starts the process of business planning. The aim of this paper is to explain the main differences between an idea and an opportunity, to explain the characteristics of an opportunity and the ways of recognizing and evaluating business opportunities. The paper will analyse the feasibility of the selected business idea.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:657009
Study programme	Title: Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2024-03-13 14:21:21