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undergraduate thesis
Utjecaj kulture na stilove poslovnog komuniciranja
Završni rad
2024. urn:nbn:hr:145:706392
Barukčić, Andrijana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Barukčić, A. (2024). Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:706392

Barukčić, Andrijana. "Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:706392

Barukčić, Andrijana. "Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:706392

Barukčić, A. (2024). 'Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:706392

Barukčić A. Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:706392

A. Barukčić, "Utjecaj kulture na stilove poslovnog komuniciranja : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:706392

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Metadata
TitleUtjecaj kulture na stilove poslovnog komuniciranja : Završni rad
Title (english)The Influence of Culture on Business Communication Styles : Final paper
AuthorAndrijana Barukčić
MentorJerko Glavaš (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad analizira utjecaj kulture na stilove poslovnog komuniciranja, s naglaskom na interkulturalne razlike među zemljama Kine, Japana, Sjedinjenih Američkih Država i Indije. Rad se bavi time kako kulturni čimbenici, uključujući vrijednosti, norme i poslovne običaje, oblikuju komunikacijske strategije unutar poslovnih okruženja. Detaljno se istražuju različiti stilovi verbalne i neverbalne komunikacije te se razmatraju ključni izazovi u interkulturalnim poslovnim interakcijama, poput stereotipa, kulturnih barijera i etnocentrizma. Posebna pažnja posvećena je načinima na koje poduzeća mogu premostiti te izazove kroz prilagodbu i razumijevanje kulturnih razlika, što u konačnici poboljšava poslovnu suradnju i učinkovitost. Zaključeno je da uspješna interkulturalna komunikacija može značajno unaprijediti globalne poslovne odnose, dok ignoriranje kulturnih razlika često vodi do nesporazuma i narušenih odnosa.
Abstract (english)
This final paper analyzes the influence of culture on business communication styles, with an emphasis on intercultural differences between the countries of China, Japan, the United States of America and India. The paper deals with how cultural factors, including values, norms and business customs, shape communication strategies within business environments. Different styles of verbal and non-verbal communication are explored in detail and key challenges in intercultural business interactions, such as stereotypes, cultural barriers and ethnocentrism, are considered. Special attention is paid to the ways in which companies can overcome these challenges through adaptation and understanding of cultural differences, which ultimately improves business cooperation and efficiency. It was concluded that successful intercultural communication can significantly improve global business relations, while ignoring cultural differences often leads to misunderstandings and damaged relationships.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:706392
Study programmeTitle: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-11 09:25:53