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undergraduate thesis
Fokus grupe i njihova uloga u istraživanja tržišta
Završni rad
2024. urn:nbn:hr:145:519646
Brod, Artur
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Brod, A. (2024). Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:519646

Brod, Artur. "Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:519646

Brod, Artur. "Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:519646

Brod, A. (2024). 'Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:519646

Brod A. Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:519646

A. Brod, "Fokus grupe i njihova uloga u istraživanja tržišta : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:519646

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Metadata
TitleFokus grupe i njihova uloga u istraživanja tržišta : Završni rad
Title (english)Focus groups and their role in market research : Final paper
AuthorArtur Brod
MentorMarija Ham (mentor)
MentorAna Pap Vorkapić (komentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-11-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad Fokus grupe i njihova uloga u istraživanju tržišta se fokusira na važne marketinške pojmove poput marketinga, istraživanja tržišta i samih fokus grupa. Rad započinje sa pojmom tržišta koji se može opisati kao najvažnije okruženje svakog poslovnog subjekta. U tom poglavlju se nalaze potpoglavlja funkcije tržišta, tipologija tržišta i ponašanje potrošača. Nadalje se rad širi prema samom istraživanju tržišta koje se konkretno veže i za fokus grupe. Istraživanje tržišta ima svoje metode i procese. Jedna od metoda skupnih ispitivanja i sama fokus grupa koja se može definirati kao grupni intervju koji se sastoji od manjeg broja ljudi koji imaju slične osobine i znanja vezanih uz temu istraživanja. Potpoglavlja fokus grupe obuhvaćaju mogućnosti i način primjene iste, njene prednosti i nedostaci te praktični primjer koji se odnosi na funkcioniranje fokus grupe u stvarnosti.
Abstract (english)
The aim of the final paper entitled "Focus groups and their role in market research" tries to explain the importance of marketing concepts such as marketing, market research or focus groups. The paper begins with the concept of the market, which can be described as the most important environment of any business entity. This chapter contains the subchapters of market functions, market typology and consumer behavior. Furthermore, the work expands towards the market research itself, which is specifically related to the focus group. Market research has its own methods and processes. One of the methods of group interviews is the focus group itself, which can be defined as a group interview consisting of a small number of people who have similar characteristics and knowledge related to the research topic. The subchapters of the focus group explain the possibilities and the way of its application, and a practical example related to the conducting of the focus groups in reality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:519646
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-13 09:01:13