Technological innovations are an almost everyday phenomenon that the company encounters and adapts to. These are changes of a scientific or technical nature that are introduced into some organizational structure and processes in order to develop them within the organization. They have a key role in the organization because they encourage the flexibility of organizations and enable them to adapt more quickly to changes in the market, which are a key aspect in the organizational structure. Traditional hierarchical structures are increasingly giving way to more flexible models. Instead of strictly vertical chains of command, organizations are increasingly shifting to a horizontal distribution of power and responsibility. This enables faster decisionmaking, encourages cooperation between different departments and increases organizational innovation. In addition, technological innovations accelerate the automation of processes. Formerly routine tasks, which used to take a lot of time and human work, are now performed using software, robots or artificial intelligence. This leads to reduced costs, increased efficiency and avoidance of human errors. Organizations that successfully introduce automation in their work often achieve a competitive advantage in the market. Also, technological innovations change the ways of communication within the organization every day. Communication is becoming faster, more efficient and more flexible with the help of new digital tools such as e-mail, video conferencing and exchanging messages via the Internet. This facilitates collaboration among employees who are physically distant or work in different time zones.