prikaz prve stranice dokumenta Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji
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undergraduate thesis
Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji
2016. urn:nbn:hr:145:690746
Marčetić, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Marčetić, N. (2016). Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:690746

Marčetić, Nikolina. "Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:690746

Marčetić, Nikolina. "Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:690746

Marčetić, N. (2016). 'Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:690746

Marčetić N. Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:690746

N. Marčetić, "Utjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:690746

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Metadata
TitleUtjecaj medija i masovne komunikacije na stavove potrošača i odluke u kupnji
AuthorNikolina Marčetić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mediji imaju važnu ulogu kada govorimo o ponašanju potrošača i njihovoj sklonosti prema nekom proizvodu. Stav svakog pojedinca nije urođen nego je naučen. Stavovi se mogu mijenjati kroz vrijeme, iako to ide dosta sporo. Jedan od najmoćnijih masovnih medija suvremenog svijeta je televizija koja je rasprostranjena u gotovo 90% kućanstava diljem svijeta. Poduzeća nastoje privući pažnju kupaca i potencijalnih kupaca, te ih na taj način potaknuti na kupnju. Veliku ulogu tu imaju mediji koji su snažno sredstvo za oglašavanje proizvoda i usluga. Razvojem interneta pojavili su novi načini oglašavanja putem društvenih mreža te ih koriste i male i velike kompanije. Poduzeća putem medija nastoje stvoriti ili pojačati intenzitet pozitivnih stavova kod potrošača koji već imaju pozitivne stavove o proizvodu, a kod potrošača koji nemaju formirane stavove nastoje navesti potrošača na probu proizvoda kako bi se kreiralo pozitivno iskustvo s proizvodom što dovodi do pozitivnog stava.
Abstract (english)
When we talk about customer behavior and their preferences toward some product, media has important role . The attitude of each individual is not native but learned. Attitudes can change during time, altough that process is quite slow. One of most powerful medium of modern world is television which is spread through almost 90 percent of households around the world. Companies are trying to get buyers and potencial buyers attention, and in that way induce them to buy. Big role in that has media which are strong means of advertising producsts and services. Development of Internet came up with new ways of advertising through social networks being used by both small and big companies. Companies are trying to create or intensify positive attitudes of consumers through media. Consumers already have positive attitude of product, and with those customers who don't have formed attitudes, Companies are trying to lead customer to test the product and create positive experience about the product. That process brings customer to positive attitude.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:690746
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-11 10:12:29