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undergraduate thesis
Optimizacija korisničkog iskustva u e-trgovini
Završni rad
2024. urn:nbn:hr:145:280973
Harkanovac, Lara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Harkanovac, L. (2024). Optimizacija korisničkog iskustva u e-trgovini : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:280973

Harkanovac, Lara. "Optimizacija korisničkog iskustva u e-trgovini : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:280973

Harkanovac, Lara. "Optimizacija korisničkog iskustva u e-trgovini : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:280973

Harkanovac, L. (2024). 'Optimizacija korisničkog iskustva u e-trgovini : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:280973

Harkanovac L. Optimizacija korisničkog iskustva u e-trgovini : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:280973

L. Harkanovac, "Optimizacija korisničkog iskustva u e-trgovini : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:280973

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Metadata
TitleOptimizacija korisničkog iskustva u e-trgovini : Završni rad
Title (english)Optimization of User Experience in E-Commerce : Final paper
AuthorLara Harkanovac
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Korisničko iskustvo (UX) igra ključnu ulogu u uspjehu platformi e-trgovine. Radom se istražuju složeni odnosi između kvalitete elektroničkih usluga, korisničkog iskustva i ukupnogzadovoljstva kupaca u području online kupovine. Rad također obrađuje glavne i sporedne probleme koji utječu na korisničko iskustvo na web stranicama e-trgovine, ističući ključne značajke koje doprinose pozitivnom korisničkom iskustvu. Štoviše, raspravlja o čimbenicima koji utječu na ponašanje prilikom online kupovine, naglašavajući važnost praktičnosti, UX dizajna i strategija za izgradnju povjerenja za online poslovanje. Optimizacija korisničkog iskustva fokusirana je na poboljšanje pristupačnosti, upotrebljivosti stranice u svrhu boljeg zadovoljenja korisnika što u konačnici utječe na odluku kupca o budućim kupovinama. Cilj rada je prikazati kako platforme e-trgovine mogu optimizirati korisničko iskustvo kako bi povećale prodaju i lojalnost kupaca. Na kraju, rad prikazuje tehnološke trendove koji stoje platformama e-trgovine na raspolaganju za postizanje konkurentsku prednost kroz poboljšanje ukupnog korisničkog iskustva.
Abstract (english)
User experience (UX) plays a crucial role in the success of e-commerce platforms. The study explores the complex relationships between the quality of electronic services, user experience, and overall customer satisfaction in the field of online shopping. The paper also addresses the main and secondary issues affecting user experience on e-commerce websites, highlighting key features that contribute to a positive user experience. Moreover, it discusses the factors influencing online shopping behavior, emphasizing the importance of convenience, UX design, and trust-building strategies for online business. The optimization of user experience focuses on improving accessibility and site usability to better satisfy users, ultimately influencing their decision on future purchases. The aim of the paper is to demonstrate how ecommerce platforms can optimize user experience to increase sales and customer loyalty. Finally, the paper presents technological trends available to e-commerce platforms for achieving competitive advantage through the improvement of overall user experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:280973
Study programmeTitle: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-17 16:16:13