prikaz prve stranice dokumenta Neuromarketing
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undergraduate thesis
Neuromarketing
2016. urn:nbn:hr:145:250721
Pšenica, Sarah
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Pšenica, S. (2016). Neuromarketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:250721

Pšenica, Sarah. "Neuromarketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:250721

Pšenica, Sarah. "Neuromarketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:250721

Pšenica, S. (2016). 'Neuromarketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:250721

Pšenica S. Neuromarketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 October 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:250721

S. Pšenica, "Neuromarketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:250721

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Metadata
TitleNeuromarketing
Title (english)Neuromarketing
AuthorSarah Pšenica
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojam neuromarketinga danas je još relativno nepoznat među širom javnošću, prije svega zato što je riječ o području koje je još uvijek u nastanku. Marketinški se stručnjaci danas više nego ikada moraju truditi da bi našu pažnju zadobili i zadržali, te nas na što učikovitiji i brži način uvjerili da je upravo njihov proizvod ili usluga ono što nam treba. U takvim nastojanjima, primjenjuju se ponekad metode čija je ispravnost s etičkog aspekta upitna. Korištenje neuromarketinga u marketinškim kampanjama, njegova moralna prihvatljivost i metode biti će pobliže istraženi u radu. Kada je riječ o Hrvatskoj, možemo reći kako smo još uvijek na samim počecima proučavanja neuromarketinga, njegove primjene u poduzećima, marketinškim agencijama i pri istraživanjima, te njegovog društvenog utjecaja.
Abstract (english)
The term of the neuromarketing today is relatively unknown among the general public, mostly because that area is still in the emergence. Marketing experts today have to try more than ever to gain our attention and hold it, also to convince us that exetacly their product or service is what we need. In that efforts, they sometimes apply methods whose acceptability from the ethical aspect is questionable. Usage of neuromarketing in marketing campaignes, it's moral acceptability and methods will be closely investigated in this research. When we talk about Croatia we can tell that we are still on the very beginning of researching neuromarketing, it's application in companys, marketing agencies and also it's social influence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:250721
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-11 10:54:32