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undergraduate thesis
Utjecaj digitalnih tehnologija na turističku industriju
Završni rad
2024. urn:nbn:hr:145:294544
Raštegorac, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Raštegorac, A. (2024). Utjecaj digitalnih tehnologija na turističku industriju : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:294544

Raštegorac, Ana. "Utjecaj digitalnih tehnologija na turističku industriju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:294544

Raštegorac, Ana. "Utjecaj digitalnih tehnologija na turističku industriju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:294544

Raštegorac, A. (2024). 'Utjecaj digitalnih tehnologija na turističku industriju : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:294544

Raštegorac A. Utjecaj digitalnih tehnologija na turističku industriju : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:294544

A. Raštegorac, "Utjecaj digitalnih tehnologija na turističku industriju : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:294544

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Metadata
TitleUtjecaj digitalnih tehnologija na turističku industriju : Završni rad
Title (english)The influence of Digital Technologies on the Tourism Industry : Final paper
AuthorAna Raštegorac
MentorIvan Kelić (mentor)
Committee memberDražen Ćućić (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Digitalizacija i uvođenje novih tehnologija u poslovanje gospodarskih sustava pojedinih postaje neizbježna nužnost. Elementarne tehnologije procesa digitalizacije dijele se na primarne i sekundarne. Primarnim pripadaju društvene mreže, internet stvari, mobilna tehnologija, veliki podaci i tehnologija računalstva u oblacima. Sekundarnim pripadaju virtualna i proširena stvarnost, 3D printeri, robotika i umjetna inteligencija. Digitalna transformacija zasniva se na odgovarajućim konverzijama... More analognih u digitalne medije, a postupak uključuje primjenu digitalnih tehnologija i analize podataka koji uzrokuju mijenjanje ranijih postupaka uz stvaranje različitih novih budućih koncepata i sustava. Turizam kao jedna od značajnijih gospodarskih grana naše ekonomije prepoznao je nove digitalne tehnologije i uvodi ih u svoje svakodnevno poslovanje. Primjenom novih tehnoloških rješenja, turistička poduzeća unapređuju korisničko iskustvo, optimiziraju poslovne procese i bolje razumiju potrebe svojih klijenata. Da bi postigli svoje ciljeve, često se suočavaju sa problemima kao što su očuvanja sigurnosti podataka, trajne obuke zaposlenika, usklađenja financijskih troškova, promjene „kulture „ poslovanja te integracija novih IT sustava. Navedene tehnologije oblikuju zadovoljstvo gostiju, a kasnije određuju rejting promatranog gospodarskog subjekta. Primjerom organizacije putovanja promatrane kroz analizu formiranih 5 grupa potrošača, utvrđeni su obrasci ponašanja i interesi potrošača uz ocjenu primjene novih digitalnih tehnologija. U radu su korišteni uz spomenute primarne i sekundarni podaci dostupni iz stručne i znanstvene literature koji su prikazani na edukativan, stručan i razumljiv način kroz metode deskriptivne statistike uz korištenje grafičkih prikaza. Less
Abstract (english)
Digitization and the introduction of new technologies into the operation of the economic systems of individual economies is becoming an inevitable necessity. Elementary technologies of the digitization process are divided into primary and secondary. The primary ones include social networks, the Internet of Things, mobile technology, big data and cloud computing technology. Secondary ones include virtual and augmented reality, 3D printers, robotics and artificial intelligence. Digital... More transformation is based on appropriate conversions of analog to digital media, and the process includes the application of digital technologies and data analysis that cause changes to earlier procedures while creating various new future concepts and systems. Tourism, as one of the most important branches of our economy, has recognized new digital technologies and is introducing them into its daily operations. By applying new technological solutions, tourism companies improve the user experience, optimize business processes and better understand the needs of their clients. In order to achieve their goals, they often face problems such as preserving data security, permanent employee training, harmonizing financial costs, changing the business "culture" and integrating new IT systems. The mentioned technologies shape the satisfaction of the guests, and later determine the rating of the observed business entity. Using the example of travel organization observed through the analysis of the 5 consumer groups formed, consumer behavior patterns and interests were determined along with the assessment of the application of new digital technologies. In addition to the mentioned primary and secondary data available from the professional and scientific literature, which are presented in an educational, professional and comprehensible way through the methods of descriptive statistics with the use of graphic displays, the work was used. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:294544
Study programmeTitle: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-13 13:40:50
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