Business communication includes the exchange of information between employees inside and outside the organization, which can be verbal - oral and written, and non-verbal, which includes the way of dressing, gestures, facial expressions, tone of voice, etc. Successful communication is one in which the recipient clearly understands the sender's message and the recipient reciprocates message without any interference in the communication channel. In the same way, organizations that communicate with consumers through digital media, if the communication is successful, get feedback in the form of product or service purchases, loyal and devoted consumers, and return to them. It is very important to listen to the consumer's wishes and needs in order to be able to communicate within the organization about the possibilities and their desires in order to satisfy them. Digital media in business communication change the way of doing business, build a brand and name, reputation and maintain relationships with clients, change the dynamics of interaction in the company, but also outside it. With the advancement of technology, the Internet and digital media, along with social networks, e-mail, blogs, video conferences give an additional advantage in business in the new age. The use of digital media in business provides organizations with faster, better exchange and flow of information, maintaining relations with consumers and better marketing strategies, but there are also problems and challenges that every organization faces such as information overload, lack of security and protection of personal data and negative behavior. Proper use of digital tools can maximize the benefit and minimize the potential harm of using them.