The development and popularization of the Internet, the evolution of the mobile network and the development of smartphones led to the development of mobile commerce. Mobile commerce represents the next generation of electronic commerce, its expanded version, which implies the purchase or sale of products and services via a mobile telecommunications network. The aim of this paper is to analyze the trends of mobile commerce, explain exactly how it appeared and developed, explain its advantages and disadvantages, and show the main trends in mobile commerce. Year after year, thanks to the development of smartphones, augmented and virtual reality, artificial intelligence and numerous payment methods, mobile commerce is used more and more often by an increasing number of users and business entities. For the purpose of a better understanding of the topic, the paper also conducted a survey of 182 respondents on the frequency of using a mobile store when purchasing clothing. The survey showed that today smartphones are used to view clothes online on a weekly and daily basis and that more than 40.7% of respondents use their smartphone to buy clothes every month. Also, respondents consider their smartphones important for browsing and buying clothes online. Today, mobile commerce has become an indispensable part of the lives of a large number of consumers, and with the development of technology, it can only gain an even greater number of users over time.