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master's thesis
Umjetna inteligencija u globalnoj poslovnoj zajednici
Diplomski rad
2024. urn:nbn:hr:145:847929
Berak, Vlatka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Berak, V. (2024). Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:847929

Berak, Vlatka. "Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:847929

Berak, Vlatka. "Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:847929

Berak, V. (2024). 'Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:847929

Berak V. Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 March 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:847929

V. Berak, "Umjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:847929

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Metadata
TitleUmjetna inteligencija u globalnoj poslovnoj zajednici : Diplomski rad
Title (english)Artificial Intelligence in the Global Business Community : Graduate paper
AuthorVlatka Berak
MentorIvana Barković Bojanić (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Umjetna inteligencija je tehnologija koja postoji još od pedesetih godina prošlog stoljeća. Iako ona sama nije novost, njezin razvoj uz pomoć globalizacije, danas je dominantniji nego što je bio tada. Razvoj, ali i utjecaj koji ima na okolinu oko sebe počeo je mijenjati način na koji okolina funkcionira. Duboko učenje, strojno učenje te obrada prirodnog jezika alati su umjetne inteligencije koji doprinose u velikoj mjeri uspjehu u poslovanju poduzeća. Izazovi poputpristranosti, privatnosti, neistinitosti su nešto što nose alati sa sobom prilikom korištenja. Sve većom globalizacijom, međukulturalna komunikacija postala je glavna karakteristika u svim poduzećima. Automatizacijom prevođenja te virtualnim asistentima međukulturalna komunikacija postaje podnošljiva u poslovanju. U radu se uz teorijski dio, prikazuje dva primjera poduzeća koji u svojem poslovanju koriste umjetnu inteligenciju. Prikazat će se na koji način je koriste i kako to utječe na njihovo poslovanje.
Abstract (english)
Artificial intelligence is a technology that has been around since the 1950s. Although it's not new in itself, its development, aided by globalization, is more dominant today than it was then. The development and impact it has on the environment around it have begun to change the way the environment functions. Deep learning, machine learning, and natural language processing are tools of artificial intelligence that significantly contribute to the success of business enterprises. Challenges such as bias, privacy, and misinformation are inherent in the use of these tools. With increasing globalization, communication, including intercultural communication, has become a major characteristic in all enterprises. Through translation automation and virtual assistants, intercultural communication becomes manageable in business. In the paper, alongside the theoretical part, two examples of companies using artificial intelligence in their operations are presented. It will demonstrate how they use it and how it affects their business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:847929
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-16 12:58:58