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master's thesis
Pristup poslovnim pregovorima kod žena
Diplomski rad
2024. urn:nbn:hr:145:980250
Cvitanović, Dina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cvitanović, D. (2024). Pristup poslovnim pregovorima kod žena : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:980250

Cvitanović, Dina. "Pristup poslovnim pregovorima kod žena : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:980250

Cvitanović, Dina. "Pristup poslovnim pregovorima kod žena : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:980250

Cvitanović, D. (2024). 'Pristup poslovnim pregovorima kod žena : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:980250

Cvitanović D. Pristup poslovnim pregovorima kod žena : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:980250

D. Cvitanović, "Pristup poslovnim pregovorima kod žena : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:980250

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Metadata
TitlePristup poslovnim pregovorima kod žena : Diplomski rad
Title (english)Access to business negotiations by women : Graduate paper
AuthorDina Cvitanović
MentorHelena Štimac (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberIvana Fosić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom diplomskom radu analizirat će se na koji način žene pristupaju poslovnim pregovorima uz posebnu analizu rodnih razlika kao i predrasude s kojima se svakodnevno suočavaju. Kroz ovaj rad, posebna pažnja posvećuje se objašnjavanju samog procesa pregovaranja, različitim tipovima pregovarača te strategijama i taktikama koje se koriste prilikom obavljanja pregovaračkog procesa. U radu je poseban naglasak stavljen na žene kao aktivne sudionice u procesu poslovnih pregovora, istražujući rodne razlike te feminizam i prepreke poput staklenog stropa. Također, analizirat će se različiti izazovi s kojima se ţene susreću tijekom procesa poslovnih pregovora uključujući kulturne i društvene predrasude te strategije kojima se one koriste na putu ka uspjehu. Kroz rad je prikazano da žene poslovnim pregovorima pristupaju na nešto drugačiji način od muškaraca te da na teži način, uz puno više zalaganja dolaze do uspjeha. U ovom radu prikazana je razlika između muškaraca i žene, ali i važnost podržavanja i unapređivanja ženskih sposobnosti. Cilj ovog rada je prikazati važnost žena u poslovnom svijetu te stvaranje ravnopravnosti između muškaraca i žena u poslovnom svijetu. Na samom kraju provelo se istraživanje s ciljem otkrivanja na koji način žene pristupaju procesu poslovnih pregovora te kako ih u tom procesu percipiraju sudionici u pregovorima. Provedeno istraživanje obuhvaća prikupljanje informacija i podataka te analizu i interpretaciju dobivenih rezultata, pružajući jasniji prikaz i uvid u stvarne situacije i iskustva žena u poslovnim pregovorima, ali i njihovih muških kolega.
Abstract (english)
This thesis analyzes how women approach business negotiations, with a particular focus on gender differences and the biases they face on a daily basis. The paper pays special attention to explaining the negotiation process itself, different types of negotiators, and the strategies and tactics used during the negotiation process. Emphasis is placed on women as active participants in business negotiations, exploring gender differences, feminism, and obstacles such as the glass ceiling. The thesis also examines the various challenges women encounter during business negotiations, including cultural and societal prejudices, and the strategies they employ on their path to success. The paper demonstrates that women approach business negotiations somewhat differently than men and often achieve success through greater effort and commitment. The thesis highlights the differences between men and women, as well as the importance of supporting and enhancing women's abilities. The goal of this thesis is to emphasize the significance of women in the business world and to promote equality between men and women in professional settings. Finally, a study was conducted to uncover how women approach the business negotiation process and how they are perceived by other participants in these negotiations. The research includes the collection of information and data, as well as the analysis and interpretation of the results, providing a clearer picture and insight into the real situations and experiences of women in business negotiations, as well as those of their male colleagues.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:980250
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-17 14:19:38