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master's thesis
Poduzetništvo slavnih
Diplomski rad
2024. urn:nbn:hr:145:075161
Ivaković, Paula
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Ivaković, P. (2024). Poduzetništvo slavnih : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:075161

Ivaković, Paula. "Poduzetništvo slavnih : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:075161

Ivaković, Paula. "Poduzetništvo slavnih : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:075161

Ivaković, P. (2024). 'Poduzetništvo slavnih : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:075161

Ivaković P. Poduzetništvo slavnih : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:075161

P. Ivaković, "Poduzetništvo slavnih : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:075161

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Metadata
TitlePoduzetništvo slavnih : Diplomski rad
Title (english)Celebrity Entrepreneurship : Graduate paper
AuthorPaula Ivaković
MentorIvana Barković Bojanić (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberTihana Koprivnjak Popović (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzetništvo je dinamičan i ključan element svakog gospodarstva, koji potiče inovacije, stvara nova radna mjesta i doprinosi gospodarskom rastu i razvoju. Ono uključuje proces osmišljavanja, pokretanja i vođenja vlastitog poslovnog poduhvata s ciljem ostvarivanja profita, ali i ostvarenja osobnih i profesionalnih ciljeva. Poduzetnici su često viđeni kao pokretači promjena, koji svojim inovativnim idejama i sposobnostima prepoznaju prilike na tržištu te ih pretvaraju u uspješne poslovne modele. U suvremenom svijetu, poduzetništvo nije samo rezervirano za velike korporacije ili tehnološke gigante, već i za pojedince koji žele stvoriti vlastiti put i ostaviti trag. Jedan od oblika poduzetništva je i poduzetništvo slavnih koje je postalo sve prisutnije u današnjem društvu. Mnoge poznate osobe koriste svoju popularnost i utjecaj kako bi pokrenule vlastite poslovne pothvate. Ovaj trend nije samo sredstvo za dodatni prihod, već i način za slavne osobe da izraze svoje interese, strasti i vrijednosti izvan svojih primarnih karijera. Svrha ovog diplomskog rada jest istražiti poduzetništvo s posebnim osvrtom na poduzetništvo slavnih osoba (eng. celebrity entrepreneurship). Cilj rada jest predstaviti slavne osobe kao poduzetnike koji svoju slavu koriste kao prednost u pokretanju poslovnog pothvata te se osvrnuti kako poduzetnici zahvaljujući svojim poslovnim pothvatima i inovacijama mogu postati slavne osobe.
Abstract (english)
Entrepreneurship is a dynamic and key element of any economy, which encourages innovation, creates new jobs and contributes to economic growth and development. It includes the process of designing, starting and running one's own business venture with the aim of making a profit, but also achieving personal and professional goals. Entrepreneurs are often seen as initiators of change, who recognize market opportunities with their innovative ideas and abilities and turn them into successful business models. In today's world, entrepreneurship is not only reserved for big corporations or tech giants, but also for individuals who want to create their own path and make their mark. One of the forms of entrepreneurship is celebrity entrepreneurship, which has become increasingly present in today's society. Many celebrities use their popularity and influence to launch their own business ventures. This trend is not only a means of additional income, but also a way for celebrities to express their interests, passions and values outside of their primary careers. The purpose of this thesis is to investigate entrepreneurship with a special focus on celebrity entrepreneurship. The aim of the paper is to present celebrities as entrepreneurs who use their fame as an advantage in starting a business venture, and to look back at how entrepreneurs can become celebrities thanks to their business ventures and innovations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:075161
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-22 13:20:25