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master's thesis
Stavovi i znanje potrošača o ekološkim oznakama na proizvodima
Diplomski rad
2024. urn:nbn:hr:145:465777
Jeleč, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Jeleč, I. (2024). Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:465777

Jeleč, Ivan. "Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:465777

Jeleč, Ivan. "Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:465777

Jeleč, I. (2024). 'Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:465777

Jeleč I. Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:465777

I. Jeleč, "Stavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:465777

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Metadata
TitleStavovi i znanje potrošača o ekološkim oznakama na proizvodima : Diplomski rad
Title (english)Consumers perceptions and knowledge of the Eco-Labeling : Graduate paper
AuthorIvan Jeleč
MentorDražen Ćućić (mentor)
Committee memberIvo Mijoč (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U eri obrazovanja za održivi razvoj od potrošača očekuje se da su svjesni eko oznaka i koriste ih prilikom donošenja odluka o kupnji kako bi doprinijeli održivoj potrošnji. Stoga ovaj rad istražuje stavove i znanje potrošača o ekološkim oznakama na proizvodima kroz primjenu znanstvenih metoda i strukturu rada usmjerenih na analizu zelenog marketinga i ekološkog označavanja. Proučava se povijest, karakteristike te 3R formula zelenog marketinga, kao i uloga eko-oznaka i zelene cijene u tom kontekstu. Nadalje, istražuje se ekološko označavanje u Hrvatskoj i svijetu s naglaskom na standardizaciju ekoloških oznaka i primjere istih. Empirijsko istraživanje provedeno putem ankete preko Google obrasca detaljno je opisano, uz prikaz rezultata i ograničenja istraživanja. Konačno, zaključak sažima ključne nalaze istraživanja i naglašava važnost daljnjeg istraživanja u ovom području.
Abstract (english)
In the era of education for sustainable development, consumers are expected to be aware of eco-labels and use them when making purchasing decisions to contribute to sustainable consumption. Therefore, this study explores consumers' attitudes and knowledge about ecological labels on products through the application of scientific methods and a research structure focused on analyzing green marketing and ecological labeling. It examines the history, characteristics, and 3R formula of green marketing, as well as the role of eco-labels and green pricing in that context. Furthermore, it investigates ecological labeling in Croatia and worldwide with an emphasis on standardization of ecological labels and examples thereof. Empirical research conducted through a survey via Google Forms is thoroughly described, along with the presentation of research results and limitations. Finally, the conclusion summarizes the key findings of the study and underscores the importance of further research in this area.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:465777
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-23 07:49:44